Emery-Waterhouse Closes Successful Annual Trade Show for Customers

Corporate Rebranding, Category Expansion and Relationship Building Headline Marketplace 2012


PORTLAND, ME and PROVIDENCE, RI--(Marketwire -03/19/12)- Emery-Waterhouse, a leading distributor of hardlines and building materials, today announced the conclusion of another successful annual customer trade show. Marketplace 2012 hosted hundreds of the company's customers at the Rhode Island Convention Center in Providence March 16-17. At the show, customers participated in face-to-face meetings with Emery-Waterhouse representatives and manufacturers, received business updates and learned about the company's recent rebranding initiative.

During Emery-Waterhouse's annual customer trade show, President Steve Frawley focused his attention on the company's recent rebranding, which was unveiled at the event. The company introduced a new tagline and positioning statement, both designed to underscore the company's customer-centric growth strategy and capabilities. The new tagline, "Driven by your success," replaces "On the level. Every day" to reflect the company's focus on delivering results designed to help its customers grow.

"Once again, our Marketplace trade show proved to be a powerful venue for strengthening our customer relationships and further opening the lines of communication," said Frawley. "For Emery-Waterhouse, everything we do is focused on our customers' success. This event, our rebranding efforts and our day-to-day business operations are designed to strengthen that message. We do more than distribute product -- we help our customers grow and become more profitable. This show was all about reinforcing our loyalty and commitment to that end."

Despite the volatility of the housing market, Emery-Waterhouse continues to enjoy double-digit growth, due in part to expanding its presence in the paint and sundries category to include inner-city markets and dedicated paint stores.

Follow the company on Twitter: https://twitter.com/emerywaterhouse.

About Emery-Waterhouse
Founded in 1842, Portland, Maine-based Emery-Waterhouse is a full-service independent hardlines distributor serving hardware dealers, lumberyards and home centers throughout the Northeast and Mid-Atlantic regions. In 2008, the company launched its Emery Building Materials division with operations in Pennsylvania.

Emery-Waterhouse offers product assortments across all major categories ranging from hardware, tools, paint and sundries to lawn and garden supplies.

In addition, Emery-Waterhouse offers value-added services such as innovative merchandising and sales solutions. For more information, visit www.emeryonline.com or call 800-283-0236.


Nicole Levesque
(207) 775-2371, ext. 2227
Kemp Goldberg Partners
Amber Caron
(207) 773-0700, ext. 235

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