Emperial Americas Launches Comprehensive Marketing Campaign With Cinco de Mayo in Texas


SARASOTA, FL--(Marketwire -05/09/12)- Emperial Americas, Inc. (OTC.BB: TEXX) today announced that it launched its comprehensive marketing plan during the Cinco de Mayo weekend in Texas. Cinco de Mayo, or the fifth of May, commemorates the Mexican army's 1862 victory over France at the Battle of Puebla during the Franco-Mexican War (1861-1867).

In making the announcement, Alonzo Pierce reflected over the weekend discussing the off-premise promotions that were held at several independent retailers and said, "One particular location, Sunny's Liquors, in Katy, Texas, had several requests by customers due to past experiences. Recent national and local brand recognition includes Houston Livestock Rodeo Cook Off, Indy Car, Pappasito's Cantina, Molina's Mexican Restaurant, and Cadillac Bar & Grill all glorified properties. Distinguido award winning Tequila praised by Tequila Aficionado, Supermarket Guru, Tequila Gringo and Drink Hacker continues to pick up support from industry taste makers for its ultra smooth finish and distinguished complexities."

Sunny Patel, owner of the Sunny's Katy, TX location, said, "The brand has a tremendous upside. People really enjoy Distinguido. We taste customers straight up for the heritage or with a particular mix for the mixability."

Tequila Distinguido will also be featured at the Smith & Wollensky's "Green Carpet Event" May 15th where Distinguido summer recipes will be served, as well as S&W new summer menu features. Event proceeds will be donated to "The Mission Continues," a program that awards community service fellowships to post 9/11 veterans.

Pierce added, "As we move into the month of May, our sales efforts will also be supported by our consumer direct marketing campaign (a new social website, YouTube, Facebook, Twitter, etc.) with a focus on our tequila brands with emphasis on Tequila Distinguido. We have retained a creative advertising agency in Dallas that has developed a hilarious campaign concept that will rival the Dos Equis humor. Television, radio, and print ads will be produced to introduce consumers to Tequila Distinguido. We have also developed our consumer level on-premise promotion calendar/plan, which will feature the character from our TV spots and classy models that will be touring the top nightspots in Texas. This is all about case sales, which we will deliver as we move into our new programs this year."

Emperial Americas, Inc. develops, imports, markets and supplies branded alcoholic beverages with an initial offering of Tequila and Bourbon. Emperial Americas is dedicated to creating: "The brands people talk about." The Company vision is to be the ultimate brand builders of the industry by engaging the consumer and the commerce with unparalleled delivery. You can find more about the Company at its website: www.emperialamericas.com

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Emperial Americas, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


Debra Feinstein
Investor Relations

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