Empire Life Introduces First-Of-Its-Kind Permanent Hybrid Life Insurance

KINGSTON, ONTARIO--(Marketwired - Apr 2, 2013) - The Empire Life Insurance Company (Empire Life) today introduced an innovative permanent life insurance product that combines guaranteed and adjustable features and can allow customers to benefit from lower insurance premiums should long-term interest rates rise.

"Hybrid Solution 100 is the first of its kind in Canada and a timely addition to the permanent insurance marketplace. Canadian consumers and their advisors have dealt with multiple price increases and more limited permanent insurance product choices over the past two years due to prolonged low interest rates," said Sean Kilburn, Senior Vice-President, Life Insurance.

"We keep hearing that interest rates are going to rise and mortgages and other costs will go up," he added, "The beauty of Hybrid Solution 100 is that it could help offset these increasing costs with lower insurance premiums. It truly offers downside protection with upside potential to those who believe long-term interest rates will rise."

Coverage amounts are guaranteed and the product offers maximum and minimum price and value limits. Premiums can move up or down only as a result of changes in an interest rate range that is determined annually using a Government of Canada long-term bond yield benchmark. No other factors influence any premium increase or decrease. Customers and their advisors have the transparency and security of knowing when and how insurance premiums change every year.

"Empire Life is committed to working with advisors to help protect Canadians and their families with life insurance that is simple, responsive and cost-effective," said Kilburn.

About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company's vision is to be the leading, independently owned, Canadian financial services company committed to simplicity, being easy to do business with and having a personal touch.

Twitter cue: #EmpireLife introduces hybrid permanent insurance