Encinitas and Cardiff by the Sea Chiropractic Center Connects With Patients on Social Media

CARDIFF BY THE SEA, CA--(Marketwire -01/12/12)- Gold Coast Chiropractic announced that the wellness center is expanding its presence on social media to better connect with patients. The chiropractors use Facebook and Twitter to keep patients up-to-date with information about chiropractic techniques and news at the practice. The wellness center provides natural, non-invasive treatments for chronic pain, sciatica, fibromyalgia and personal injury rehabilitation. The practice serves the Cardiff by the Sea and Encinitas communities.

Cardiff by the Sea chiropractor Dr. David Melendez announced that he and chiropractor, Dr. Lorraine Melendez, are using social media to connect with patients. The chiropractors frequently update their Facebook page and Twitter account, @CardiffChiro.

"Social media is a critical tool for communicating with patients and sharing our wellness knowledge," said Dr. David. "Between work and family commitments, it's easy to be so busy that wellness and health take a back seat to other demands. Social media lets us communicate daily with patients. A tweet or Facebook posting is an easy way to remind patients to be mindful about their health and incorporate wellness into their daily lives."

The practice frequently posts wellness news articles to its Facebook page as well as tips for strengthening the immune system and protecting the body from injury or chronic back pain.

"Oftentimes, we find that the mainstream media promotes a general recommendation, like getting a flu vaccine, without discussing the impact this health recommendation can have on people's health," said Dr. Lorraine. "Our Facebook page is a great way to share important news that our patients can really use, like information drug companies don't want you to know or the dangers of high mercury levels when receiving a flu vaccine."

Drs. Melendez emphasized that they both hope to use Facebook and Twitter to foster a dialogue with patients about wellness and proactive care, including regular visits to a chiropractor for decompression therapy and adjustments.

"Whether it's discussing the potential dangers of high mercury levels in flu vaccinations or how decompression therapy is more effective than painkillers, we want to keep our patients informed and engaged," said Dr. David Melendez.

The practice also has a series of YouTube video postings explaining the science behind chiropractic care and what to expect during a treatment session, such as decompression therapy for treating a whiplash injury or relieving fibromyalgia pain through spinal adjustments.

"We realize many individuals are new to chiropractic care and not familiar with how treatments are administered or the benefits of this care," said Dr. Lorraine. "Our goal with these videos is to help educate individuals. We want to ensure that all Cardiff by the Sea and Encinitas pain patients have the information they need to make informed, proactive choices for effective health care."

"Well being is more than the absence of injury or pain -- it's an active approach to optimizing all aspects of health through proper alignment and balanced nutrition," said Dr. David. "We are excited to use social media to further this vision."

Prospective patients can learn more about the practice by visiting the website at: http://goldcoastchiro.com.