ORLANDO, FL--(Marketwired - Oct 10, 2013) - Engage Mobility, Inc. (
The market opportunity for mobile marketing and associated technologies is staggering. Deloitte recently found in a study that 5% of in-store purchases were influenced by mobile in 2012, a figure that is expected to grow to 20% by 2016, amounting to $628-$752 billion in mobile-influenced retail sales.
Engage Mobility's rich database is constantly improved and expanded as its platform is continuously acquiring new users. The Mobile Engagement System implements cutting-edge mobile technology such as geo-targeting, geo-fencing, but also incorporates social insights, loyalty, sharing and rewards programs, as well as real time robust analytics. This technology initiates high-quality customer acquisition as retailers communicate with consumers of the right demographic for their product. Furthermore, as retailers implement Engage's program to attract customers, new data is gathered which enriches existing and future data pools. The more information available on a given user, the more tailored the conversation can be. Engage's database is fully opt-in and abides by all privacy laws. This data is extremely valuable, as mobile marketing becomes the go-to method to create in-store sales. The Engage 'Big Data' Consumer Database has 23 basic columns of demographics per record and over 70 categories of interests. Business data includes geo-location, industry (SIC/NAISC) codes, company revenues, employee size, and titles of executives.
"Engage offers mobile marketers a database of more than 40 million consumers and businesses, a huge pool through which to cultivate relevant and loyal customers and partnerships," explained James Byrd, CEO of Engage. "This is a database that the founders of our Company have cultivated and built over years of being in the direct marketing and data management business, and we are fortunate to have such an asset as a central part of our business offering. Our Mobile Engagement System leverages this information and segments relevant users based on demographics and geography to maximize engagement and conversion-to-sales rates. We are well positioned as mobile marketing becomes integrated with in-store sales towards the goal of customer acquisition and customer engagement. Our clients can track potential customers on our backend data platform, which can lead to repeat sales and product advocacy."
About Engage Mobility, Inc.
Engage Mobility, Inc. (
Disclaimer Regarding Forward Looking Statements
Any statements contained herein that are not historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are made subject to certain risks and uncertainties, which could cause actual results to differ materially from those presented. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only to the date such information was released. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after release of this information.
- Internet & Networking Technology
- mobile marketing