Entrepreneur Media Partners with Adaptive Media to Propel App Developers Via TrepLabs Platform

PR Newswire

IRVINE, Calif., Oct. 22, 2013 /PRNewswire/ -- Too many independent app developers have felt the silent returns on their hard-earned investments. They endure a long process spent bringing their brilliant app ideas to life and making it available to mobile-device users—only to get lost in the morass of the approximately 1.3 million apps available on iTunes. TrepLabs is a platform designed to demystify the process of turning an app into a successful entrepreneurial venture, thanks to a newly formed partnership between Entrepreneur Media and Adaptive Media (MIMV).

The idea behind TrepLabs is to serve as an incubator, consultant and marketing platform to give otherwise unknown apps the means to reach their full potential. Entrepreneur and Adaptive will identify existing apps from any category that have not received the attention they deserve—or in some exceptional cases ones that have yet to launch—to work with for up to 24 months. As business partners, they'll offer their respective expertise and collaborate with the developer for a second shot at success. Entrepreneur and Adaptive will receive half of the revenues throughout the duration of the agreed upon partnership. After the term ends, the app developer is again independent with an enhanced version of his or her app.

"App development is an exploding entrepreneurial niche that's not going away, and we're all too ready to place ourselves in the middle of this business opportunity," says Ryan Shea, president and COO of Entrepreneur Media. "Helping small businesses thrive is what we do, and the names we are already working with so far — Eye Jumper, Slide Contacts, Camerarrific — have the potential to be top sellers."

The Adaptive Media team, experts in digital marketing and monetization, will review everything from graphic design and user experience to revenue opportunities in an effort to identify potential tweaks worth making for a better product and more income. Entrepreneur, a content resource for the small-business community, will feature not only the app but also the developer's business story for exposure to millions of its readers. Together, they will work with the app developer to formulate a solid business plan to move forward, gain more profits and become leading names in their respective app categories. The ability to download each app, learn about its history and follow its progress is available on the TrepLabs website.

"We are thrilled about our partnership with Entrepreneur Media, and excited to help launch great apps from talented, world-class developers who have yet to be discovered," says Qayed Shareef, CEO of Adaptive Media. "With our deep expertise in all facets of digital marketing, particularly mobile, we can help steer unknown and independent app developers down a path to success."

As improved versions are released, creators will engage with customers who provide feedback so that the app's evolution will also involve a community effort. App developers interested in participating in the TrepLabs program should email submit@treplabs.com. Between three and six applicants will be chosen per month.

About Entrepreneur Media Inc.

Entrepreneur Media Inc. is the premier content provider for and about entrepreneurs. Our products engage and inspire every day with the advice, solutions and resources that fuel the bold and independent way entrepreneurs think.

After 36 years, nobody reaches more growing businesses. As the original magazine for the small and midsize business community, Entrepreneur continues to be the definitive guide to all the diverse challenges of business ownership. Entrepreneur.com is the most widely used website by entrepreneurs and emerging businesses worldwide. Entrepreneur Press publishes the books that turn entrepreneurial skills into business success.

To learn more, visit entrepreneur.com and treplabs.com.
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ABOUT ADAPTIVE MEDIA

Based in Irvine, California, Adaptive Media is a multi-channel audience and content monetization company working with website owners, app developers and video content publishers to better optimize the serving of content and ads together. The company serves as the foundation for content developers looking to engage brand advertisers through integrated, engaging and impactful ads across its content on multiple devices. Adaptive Media's multi-channel, programmatic ad delivery and content platform delivers relevant and timely-placed advertising that meets the needs of its publishers' audiences without interrupting their users' experiences. For more information, please visit: www.adaptivem.com.

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