EPiServer Improves Marketing Agility With EPiServer 7.1 CMS

Platform Delivers Unique Customer Experiences and Traffic From Social Networks Without Lengthy Upgrade

Marketwired

CHICAGO, IL--(Marketwired - Apr 4, 2013) - EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.1 CMS, a .NET content management system designed to allow ecommerce and digital marketing professionals to adapt to ever-changing market conditions and generate business value. Building on the success and flexibility of EPiServer 7 CMS, the newly available version is offered via a 1-click upgrade available through the EPiServer add-on store. This provides unparalleled agility for marketers to deploy new innovative features, including multi-variate testing and social message scheduling, with minimal IT involvement.

The new multivariate test feature is intelligent. It learns over time which versions of content convert best and automatically presents those best performing options more frequently. This allows marketers to optimize the customer experience with less effort. With the updated .NET CMS, marketers are able to focus on high value tasks like better understanding visitor behavior and conversions, rather than spending time setting up tests, monitoring and interpreting results.

A new version of EPiServer Social Reach is also available through the add-on store. Social Reach drives traffic from social media to owned media and connects the content creation process with social media communication. The add-on allows for social messages to be created, scheduled, delivered and tracked within a single interface. By removing many small steps such as publishing content in social networks, creating shortened URLs, and adding analytic tracking tags, marketers become more agile in increasing traffic to their sites.

"We hear about a variety of unique business problems from our customers, but there is a common theme. They all need to get more results, with a better understanding of those results, with less effort," said Bob Egner, VP Product Management at EPiServer. "That's the hidden power of the EPiServer 7 platform add-on store. With this update, we've made it easy to add several new and valuable features without a migration project. And those new features lead to better understanding and better results in an easier way."

The latest platform includes additional features designed to aid global midsize enterprises. For more information on EPiServer 7.1 CMS, head to http://www.episerver.com/Products/EPiServer-7-CMS/.

About EPiServer:
EPiServer connects e-commerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.

Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServer's platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing EUR 5.7 billion in fund commitments.

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