Equity Research on Coca-Cola Enterprises Inc. and Monster Beverage Corp. -- Soft Drinks Facing Headwinds and Probes

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For companies in the soft drinks industry the increasing costs of raw materials and packaging materials could pose a headwind moving forward. Many companies have seen their margins negatively impacted by higher aluminum, PET (plastic), sweetener and fuel costs. Furthermore, companies with exposure to Europe are likely to face softness in the area for some time, as the region continues to work through its sovereign debt crisis. Get your free reports on Coca-Cola Enterprises Inc. and Monster Beverage Corporation at http://www.ShinesRooms.com/index.php?_controller=RegisterMember&_method=index. There is no commitment to join.

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A concern particular to operations in France is new tax regulations. At the beginning of the year an increased excise tax was imposed on drinks with added sweetener. Despite the aforementioned challenges there are also positives which could buoy earnings. Coca-Cola Enterprises Inc. could see a boost from its strong marketing program at the London Olympics and Euro Championship, while its focus on product innovation may enhance its market share and consumer appeal. Coca-Cola Enterprises Inc. report is accessible for free by registering today at
http://www.ShinesRooms.com/CocaColaEnterprisesInc140912.pdf

Meanwhile, energy drinks, one of the fastest growing beverage segments in the industry, may be subject to a probe investigating whether the industry is misleading consumers with misstatements about the ingredients and health value of its products. Subpoenas have been issued to a number of industry players, including Monster Beverage Corporation, requesting information on marketing and advertising practices. In other news, Monster has recently doubled its share-repurchase program to $500 million. Monster Beverage Corporation report is accessible for free by registering today at
http://www.ShinesRooms.com/MonsterBeverageCorporation140912.pdf

The two Beverages - Soft Drinks stocks research reports are available for free by signing up now on the link below.
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