NEW YORK, NY--(Marketwire -07/12/12)-
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Soft drinks companies have been facing inflating commodity costs as well as certain new and limiting government regulations. However, many industry players have been working hard to boost long-term growth by implementing efficiency and cost-reduction initiatives. The upcoming London Olympics could be influential for certain companies in the soft drinks industry. The occasion not only provides an opportunity for global exposure but also generally boosts sales as large numbers of people are on the road. Get your free reports on Monster Beverage Corporation and The Coca-Cola Company at http://www.ShinesRooms.com/index.php?_controller=RegisterMember&_method=index. There is no commitment to join.
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The Coca-Cola Company has been a sponsor of the Games since 1928 and seems focused on new integrated marketing efforts. The company has launched its "Move To The Beat" global music collaboration, will be airing TV spots featuring athletes, and will also have limited edition packaging and collectable glasses. The Coca-Cola Company report is accessible for free by registering today at
Meanwhile, it has been reported that Monster Beverage Corporation has been added to the S&P 500, replacing Sara Lee. Monster has been on a fast growth path, reporting strong sales as Americans are increasingly drawn to energy drinks. Monster Beverage Corporation report is accessible for free by registering today at
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