Essence Festival Partners with Postano® To Activate Social Fan Community

Visual fan engagement platform provides interactive social media displays at the event and online

PR Newswire

PORTLAND, Ore., July 14, 2014 /PRNewswire/ -- TigerLogic Corporation (TIGR) announced today that its flagship social marketing platform product, Postano, successfully powered the social media visualizations and activations for the 20th Anniversary Essence Festival, the largest festival held in North America with over 500,000 attendees. Multiple Postano screens throughout the event, from the Superdome to the conference center, displayed fan posts in real time using a selection of hashtags from Instagram, Twitter, and Vine.

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Fan social posts take center stage during the #Empowerment stage at the 2014 Essence Festival.


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Postano powers multiple real-time social media screens in the Superdome for the Essence Festival.

"We charged TigerLogic's Postano team with making social media a standout characteristic for our 20th anniversary festival, and they delivered an exciting, visually compelling, interactive experience that went beyond what we could have imagined," said Dawnie Walton, Deputy Managing Editor for Essence. "All displays were gorgeous, cohesive and true to the Essence Festival branding. The best part? Our audience, seeing their posts huge and elevated on the big screen, truly felt like stars." 

According to Postano analytics, over 80,000 posts were generated during the four-day event. A total of 13 hashtags were measured across Twitter, Instagram and Vine. The two most popular hashtags were #EssenceFest and #Empowerment.

Leading up to the July 4th weekend festival, Essence had been activating thousands of fans and attendees with a Postano social hub hosted on the Essence Festival website. This hub collected over 10,000 posts across Twitter, Facebook, and Instagram with the hashtag #EssenceFest.

"This was the 20th anniversary of Essence Festival and we knew we had to do something really special," said Justin Garrity, SVP of Postano. "Our Postano Platform empowers brands to celebrate and activate fans across social channels by making it easy to find and display great fan content. Essence Festival is a unique venue. The scale is unlike any other event and the range of events is remarkable, from inspirational sessions during the day to incredible concerts at night in the Superdome. We worked closely with the Essence team to ensure that Postano celebrated fan activation for each experience in just the right way. With the Postano social visualization marketing platform, every Essence Festival guest had the opportunity to get on stage with their post."

About Postano
Postano is the flagship product of TigerLogic Corporation (TIGR) and is a leading visual marketing platform that allows brands to tell their own stories through the best fan-generated content. Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond. Postano has partnered with major brands to create a platform for brands and fans to tell their stories together. Postano customers include BCBG, CFDA, Evernote, Google, L.A. Kings, Oregon Ducks, YOOX, and many others. To learn more, please visit

About TigerLogic Corporation
TigerLogic Corporation (TIGR) is a global provider of application development solutions for enterprises that need to launch easy and cost-effective e-business initiatives. TigerLogic's offerings include cross-platform and mobile solutions for rapid application development, social media content aggregation and visualization platform, Internet search enhancement tools, and the design and development of mobile applications and digital publications. More information about TigerLogic and its products can be found at

Except for the historical statements contained herein, the foregoing release may contain forward-looking information.  Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including but not limited to the success of the Company's research and development efforts to develop new products and to penetrate new markets, the market acceptance of the Company's new products and updates, technical risks related to such products and updates, the Company's ability to maintain market share for its existing products, the availability of adequate liquidity and other risks and uncertainties.  Please consult the various reports and documents filed by the Company with the U.S. Securities and Exchange Commission, including but not limited to the Company's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting the Company's future financial results. All forward-looking statements are made as of the date hereof and the Company disclaims any responsibility to update or revise any forward-looking statement provided in this news release.

TigerLogic, Postano, yolink, Raining Data, mvDesigner, Omnis, Omnis Studio, and Storycode are trademarks of TigerLogic Corporation.  All other trademarks and registered trademarks are properties of their respective owners.

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