Facebook advances after U.S. mobile visitors hit record levels


Facebook (FB) shares are climbing after comScore reported Friday night that the number of minutes Americans spent visiting the website while on their mobile devices surged 15% in December, compared with November, according to Oppenheimer analyst Jason Helfstein. The number of "mobile minutes" garnered by Facebook set a record last month, the analyst added. The data suggests that users aren't being deterred by the growing amount of advertising on the website, which is very positive for the stock, Helfstein wrote. The analyst maintained a $34 price target and Outperform rating on the shares, which climbed 99c, or 3.34%, to $30.65 in early trading.

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