Facebook Is Cloning Snapchat, The App That's Obviously For Sexting

Business Insider

Facebook is gearing up to launch its own version of Snapchat before the end of the year, Mike Isaac of AllThingsD reports.

According to Isaac's sources, it will be a stand-alone app separate from Facebook's main app that will work very similarly to Snapchat.

Snapchat is the mobile app that lets you send self-destructing photos and videos to friends. Since launching last year, Snapchat has seen incredible growth, with people using it more than 30 million times a day.

Just last week, Om Malik of GigaOm reported that Snapchat is in the process of raising an $8 million round from Benchmark Capital, the same firm that backed Instagram, at a rumoured $50 million valuation.

Snapchat CEO Evan Spiegel told Isaac that he hasn't heard anything about Facebook launching a clone. But that doesn't mean Facebook isn't looking to squash some of its growth and get in on Snapchat's success.



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