NEW YORK, NY--(Marketwire - Sep 14, 2012) - Mobile advertising has been a major focus for the Social Media Industry as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011. The Paragon Report examines investing opportunities in the Social Media Industry and provides equity research on Facebook Inc. (
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Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. According to eMarketer Twitter CEO Dick Costolo has stated that "on most days" more ad revenues are generated through mobile platforms than their website.
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Shares of Facebook surged nearly 8 percent Wednesday after comments made by CEO Mark Zuckerberg at recent conference provided a positive outlook. "Now we are a mobile company," said Zuckerberg. "Over the next three to five years I think the biggest question that is on everyone's minds, that will determine our performance over that period, is really how well we do with mobile."
Shares of Zynga also received a boost Wednesday gaining over 10 percent after Zuckerberg gave the company a positive endorsement. "Zynga's had a rough few quarters. They're basically a strong company," he said, according to recent AllThingsD article. "Other companies, like King.com and Kixeye, have gained share. We have 200 million people playing games monthly. That's real."
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- Mobile advertising