Fashion-forward women are lining up at Foot Locker to buy this season's hottest footwear: sneakers.
Foot Locker's new status as a fashion go-to could have contributed to its 20 percent profit increase over the holiday season.
Top designers like Phoebe Philo and Isabel Marant helped spur the trend to more casual footwear, reports Hayley Phelan at Fashionista.
"Philo has been wearing athletic sneakers — New Balance 993s, Nike Air Max’s — at high-profile events and to take her bow at the end of Celine’s shows for a couple of years now," Phelan writes.
Philo was even photographed wearing Nike sneakers in Vogue.
There are a few reasons why sneakers are an appealing fashion trend for women, consultant Chris Black told Fashionista.
“The bright colors and crazy materials make [sneakers] fashion forward and comfort is something women rarely get with popular footwear,” Black said. “All of the cool styles are also very affordable so everyone can easily be part of the trend.”
Celebrities from Kristen Stewart to Beyonce have been snapped wearing the comfortable footwear at various events.
Foot Locker CEO Kenneth Hicks said in an earnings conference call last week that the brand was focused on offering the best products to its core customers.
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