Sun, Feb 26, 2012, 11:05 AM EST - U.S. Markets closed

Fatheadz Eyewear Launches New Line of Women’s Sunglasses and Prescription Glasses, Releases New Styles for Men

New men’s and women’s sunglasses and prescription glasses for all sizes of heads hit stores; also available for purchase online

INDIANAPOLIS--(BUSINESS WIRE)-- Fatheadz Eyewear, the leading men’s and women’s eyewear maker that caters to heads of all sizes, announces today the release of its new women’s line, Dea, and the addition of 10 new styles to its men’s line of optical glasses and sunglasses.

Dea is a new line of comfortably fitting sunglasses and prescription eyewear that are fashionable, fun and classy. Shoppers can find Dea women’s sunglasses and prescription eyewear online at http://www.deaeyewear.com. Dea eyewear can also be purchased at Canadian Walmart Vision Centers.

“Sunglasses and prescription eyewear for men and women shouldn’t be offered in a one-size-fits-all model,” said Rico Elmore, CEO of Fatheadz Eyewear. “We are ecstatic that our new line and styles will serve our customer base even better than before, and at an affordable price.”

Additionally, Fatheadz now features six new men’s sunglasses and four new optical glasses, ranging in color and style. They can be purchased online at http://www.fatheadz.com and Walmart Vision Centers across the U.S. Canadian Walmart Vision Centers carry the prescription glasses.

Both Fatheadz and Dea offer impact resistant and polarized lenses to reduce glare from reflective surfaces. Optical glasses are sold with a microfiber cleaning cloth or storage bag, and wired styles come with a hard-shell zipper case.

Fatheadz and Dea eyewear are priced from $29.95 to $79.95, and can be purchased online at http://www.fatheadz.com and http://www.deaeyewear.com.

About Fatheadz Eyewear
Fatheadz Eyewear makes oversized sunglasses and optical eyewear for individuals with larger heads, as well as eyewear in standard and intermediate sizes. Founded by a big-headed guy, Rico Elmore, who searched 300 pairs of sunglasses and couldn’t find any that fit, Fatheadz has 24 different styles of eyewear available for purchase online. Dea, the women’s line will offer 24 different styles of eyewear also available for purchase online. For media inquiries, contact Michelle Bower at 317.202.2280 x11 or email at michelle@dittoepr.com. For more information, visit http://www.fatheadz.com/.

Contact:
Dittoe Public Relations
Michelle Bower, 317-202-2280 x11
michelle@dittoepr.com
 

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