AUSTIN, TX--(Marketwired - June 04, 2014) - CourseTrends - Father's Day is here, and it's one of the best times of year for online sales. Families love to give Dad the gift of golf and it's your job to make it easy for them to do it. Golf facilities that maintain and promote their online stores before Father's Day generate thousands if not tens of thousands of dollars during June.
Below are a few fantastic tips that will maximize your revenue potential through Online Sales.
1. Gift Certificates
Gift Certificates are the #1 item(s) to maintain in your Online Store. You should provide your customers choices when it comes to certificates, but not so many that it causes confusion. For this reason, CourseTrends recommends you have 3 specific Gift Certificate amounts available: $50, $100 and $250.
The certificates should always be ordered in ascending fashion. Not wanting to be too cheap, most golfers typically target the middle-dollar amount. Some will even spring for the highest amount.
2. Gift & Lessons Packages
Gift & Lessons Packages are a great way of selling rounds of golf and merchandise.
Father's Day is the best time for Gift Package sales, as well as Lessons Package sales. Give your customers choices by maintaining at least two Gift Packages.
Birdie Gift Package: bundle together 1 round of golf with cart along with a logo towel, logo golf-ball and a divot repair tool.
Eagle Gift Package: bundle 3 rounds of golf with cart along with those same items from your Birdie Gift Package and add in a lunch or a logo hat and shirt.
Lesson and Lessons Packages: sell a lesson or even better a multiple lessons package in your online store as well.
Avoid the hassles of packing & shipping by keeping your Gift Packages "certificate-based." Mail only the Certificate. When the recipient arrives to play their round of golf, you can then hand them the additional package items.
3. Golf Round Packages
If someone wants to buy 1 round of golf from you, why not offer them options to buy more? Golf Round Packages allow your customers to express their continuing loyalty to your facility.
Have a few packages available to choose from: 5, 10, or even 20 or more rounds of golf. Use your peak in-season rack-rate as your base and multiply by the number of rounds in the package. Add in a value incentive such as 10 rounds for the price of 9 or even 10 rounds with a free $50 Gift Certificate.
If you would like to drive more revenue through your Online Store, contact CourseTrends today or call us at (877) 231-0060.