New Febreze® Allergen Reducer Launches in Time for the 2014 Spring Season

Weather Icon Sam Champion Teams Up with Febreze to Report on How Outdoor Weather Conditions Can Affect the Air Inside Your Home

Business Wire
New Febreze® Allergen Reducer Launches in Time for the 2014 Spring Season
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New Febreze Fabric Refresher Allergen Reducer (Photo: Business Wire) Multimedia Gallery URL

CINCINNATI--(BUSINESS WIRE)--

It’s widely reported that pollen counts are rising each year, but it’s not as commonly known that the weather outside can affect the allergen levels inside your home. Febreze has partnered with The Weather Channel’s newest anchor Sam Champion, host of “America’s Morning Headquarters with Sam Champion,” to educate consumers on the connection between the outdoor pollen count and allergens found in the home. Sam will help introduce Febreze Fabric Refresher Allergen Reducer, a new product that eliminates odors and reduces up to 95 percent of inanimate allergens from pollen*, pet dander and dust mite matter that can become airborne from fabrics after making their way into the home.

“The outdoor pollen cast and allergy index are a critical portion of the weather forecast, but what people may not know is how the outdoor report can affect the indoors,” said Champion. “Weather can affect the allergen count in your home, so I’m thrilled to partner with Febreze to educate consumers on this important connection and on the new Febreze Fabric Refresher Allergen Reducer that will help Americans this spring season.”

Fabric and upholstered furniture, like couches, curtains and carpets, can often act as a reservoir for allergens, particularly during the spring and fall when pollen can be carried into the home by family members, guests, and pets. When you sit on the couch, walk on the carpet or fluff up the pillows, you often release the allergens that have settled onto the fabric into the air you breathe. Febreze Allergen Reducer features a unique technology that acts as a net that flexes over allergen particles, trapping them on the fabric until they can be removed through routine cleaning and vacuuming.

“While it’s easy to wash the allergens that can accumulate on your clothing, it’s hard to tackle the daily allergens from pollen*, pet dander, and dust mites that become airborne in the home from tough-to-wash fabrics,” said Kirsten McKillop, Febreze principal scientist. “Febreze Fabric Refresher Allergen Reducer was developed to address this issue, to help consumers achieve a deeper clean, particularly when pollen counts are high.”

Febreze Allergen Reducer is available in both Fabric Refresher and Air Effects. Febreze Fabric Refresher Allergen Reducer comes in Unscented and Clean Splash. Febreze Air Effects Allergen Reducer is available in three light scents, Clean Splash, Freshly Clean and Soft & Light. You can find Febreze products in mass merchandise, drug and grocery retailers nationwide. The MSRP for Febreze Air Effects Allergen Reducer (9.7 oz) and Febreze Fabric Refresher Allergen Reducer (500ml) is $4.29, and $6.29 for Fabric Refresher (800ml). For more information on Febreze Allergen Reducer and the full Febreze product portfolio, please visit www.febreze.com, or like us at www.facebook.com/febreze.

*Pollen from birch tree, timothy grass, and ragweed.

You can watch Sam Champion on ‘AMHQ with Sam Champion’ weekdays from 7 a.m. to 10 a.m. ET on The Weather Channel.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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Contact:
Procter & Gamble
Elaine Wang, 513-983-7953
wang.e.8@pg.com
or
MSLGROUP
Kayla Gaines, 646-500-7835
kayla.gaines@mslgroup.com
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