Advertising is everywhere, and I do not expect this to change. There are obviously times when advertising is annoying, but most of the time I do not give it a lot of thought because I expect it to be part of a commercially-oriented world. There are various ways for people to avoid advertising. You can mute the television commercials, train yourself to avoid looking at ads and skip over particular pages in the magazine. Now, you may eventually be able to buy a device that blocks all advertising to your technological devices. While this is an interesting idea, I suspect that companies will find a way around it. If not, I still don't know if I would pay money for such a device. Blocking ads just isn't important to me.
Paying attention, or not
We all have to decide how much we are going to be bothered by things. Perhaps I have simply become desensitized to commercials and other advertisements but most of time I do not really think about them. There are ads everywhere I go and I have just become accustomed to looking elsewhere. When it comes to the Internet I typically focus on the area of the page that I am studying. Seldom will I look around the page in order to ascertain whether there are particular ads of interest. It is difficult to avoid the commercials that are now commonly placed in front of free videos but oftentimes those are not long enough to be truly disruptive.
There is a subtle science to advertising. Even if I do not look directly at an ad, I know that logos, slogans and concepts do stick in my brain from time to time. If a person sees something visual a number of times, that visual may eventually impact shopping patterns. In addition, I have picked up on the reality that every time I do an Internet search for a particular product, that product will miraculously appear in a banner ad on the next webpage that I visit. Funny how that works.
They will find a way
I can certainly see this type of device working for some people. However, advertisers are going to find a way to put their products in front of consumers. Advertising shows up in some interesting places, but few of them should be surprising. At some point, someone sat down and asked a very simple question. They asked, "Where do people look?" If this type of device becomes popular, it may change advertising and it may not. What people have to remember is that some individuals enjoy ads. Some people go to Super Bowl parties to watch the commercials rather than the football.
Ads can be annoying, but there are times when they are helpful. At this point, I can deal with them.
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