One of the ways you can build your small business is to write a book. It establishes you as an authority thus separating you from your competition. This works especially well for service businesses and high ticket products. I wrote my ebook, How Relationship Selling Rewards Small Businesses, using my decades of sales and marketing experience with relationship selling.
Starting by publishing an ebook has several advantages. It is quick to get it to 'press' because once you upload it, in a matter of hours your publisher can review it and make it available for sale. It is also easy to revise then upload the updated version. When you are satisfied, you can even turn it into a physically printed book.
Ghost Writer Alternative to Writing It Yourself
If you lack the time, interest and/or writing skills to write a book, you can hire a ghost writer or co-author to write it with your input. The ghost writer will work from interviews, documents and pictures you provide. You can even dictate recorded notes. Robert Kiyosaki teamed with Sharon L. Lechter, C.P.A to get out Rich Dad, Poor Dad and the other books in his series.
Two Areas Every Author Should Outsource
- Book cover design
- Editing and layout for publication
Even those who write their own books will usually hire a professional to design the book cover. Because it has a significant impact on the book's sales, the right cover is worth the cost. My initial cover on my ebook failed to generate sales. I'll be uploading the professional cover soon because people pick up books whose covers grab their attention.
Successful authors also typically contract out proofing, editing, and layout for a professional look and feel. Another, cheaper way to do this is to ask friends to read your book and look for errors. After writing for hours, you tend to see what you expect to see.
Capitalizing on Having a Book
- Promote your professional standing
- Monetize your book, such as selling it
There are several ways to capitalize on having your own book. The first for a small business owner is to use it to promote and grow her business. The second is to actually create income from the publication of the book.
List of Nine Ways I've Seen Authors Capitalize on Having Their Own Books
- Hand them out to prospective clients when you have a sales call appointment
- Give them as door prizes when you go to an organization to give a speech
- Send them to book review sites that indicate an interest in reviewing your book
- Send them out to TV and radio interview hosts
- Sell them through companies like Amazon.com and Barnes & Noble's BN.com
- Sell them on your website
- Bundle them with other products to create a package
- Get speaking assignments as an authority in your industry
- Use it as a lead generator to build your consulting or coaching business
Most often authors who use it as a lead generator for potential clients will have an opt-in for a free ebook or free digital chapter of the book. Stephen Pierce, successful Internet marketer, even sends out a free print book for the cost of shipping.
When you write a book and become a published author, you establish yourself as an expert in your industry. Customers trying to decide between competitors will come to know, like and trust you from reading stories and examples in your book that answer the questions they are thinking about. Your obvious expertise will help you build your small business's sales.
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