Fizber Launches New Model to Revolutionize the Way Real Estate Is Sold

Fizber Improves the For-Sale-By-Owner Model With a Full Suite of Easy-to-Use Tools to Maximize Online Exposure and to Support and Accelerate the Home Selling Process

Marketwired

LADERA RANCH, CA--(Marketwired - Dec 16, 2013) - Fizber, Inc. (Fizber.com) announced today the launch of an industry-changing "for-sale-by-owner" real estate model. Fizber is a free real estate listing service for homeowners who are looking for a for-sale-by-owner (FSBO) method that maximizes online exposure to find buyers quickly and sell their property -- as well as save money. Originally launched in 2007, Fizber.com now provides a complete marketing system with all the necessary tools to post and promote property listings on hundreds of real estate websites. Fizber connects property sellers directly with buyers and guides them through the selling process.

"After buying and selling thousands of single-family homes in the past few years through our investment firm, we concluded that there was need for major change in the way homes are sold today and that we had the opportunity to lead that change," said Evan Gentry, President and CEO of Fizber. "By offering home sellers a risk-free way to list their home and immediately achieve significant online exposure, we are changing the way real estate is marketed and sold."

Fizber's mission is to give homeowners all the tools they need to have confidence in finding buyers and closing a sale. Fizber accomplishes this by simplifying the whole process for sellers, whether they eventually get assistance from a real estate agent or not. The Fizber suite of real estate marketing tools is automated to help sellers every step of the way including the upload of photos, creation of an online brochure and mobile video tour, QR codes, and layout of printable flyers. The whole process is quick and easy -- and it's completely free.

Fizber's free listing service posts directly to real estate websites Zillow®, Trulia ™, Yahoo! Real Estate, and hundreds of other real estate-related sites that show listings. With 92% of buyers initiating their home search on the internet, as reported by the National Association of Realtors® (NAR) in 2013, the importance of home sellers having broad online exposure for their listing becomes critical.

"One notable advantage Fizber offers to FSBO sellers is that we broadcast each listing on the top real estate websites from a single posting on Fizber.com. Sellers no longer need to visit each site, set up an account, and then go back and manage each one separately. And, we provide them with an easy-to-use dashboard to keep track of all their activity," said Gentry.

Fizber is further assisting homeowners by helping them take advantage of their own connections through social networking. According to NAR (2013), 40% of FSBO sellers knew the buyer prior to the home sale. In addition to listing their home on hundreds of real estate websites, and creating improved positioning through search engine optimization (SEO), Fizber assists sellers in professionally showcasing their listing to family, friends, neighbors, and the general community. Digital property brochures are created for each listing and can be shared on Facebook, Twitter, Google+, Craigslist, Pinterest, and YouTube to get the word out to people who may be influential in making a connection to buyers looking for the right home.

To ensure FSBO sellers have everything they need, Fizber guides sellers through each step of the home selling experience from how to showcase a property to accepting offers and closing the deal. Some sellers may feel a bit too challenged to pilot through the sometimes arduous closing process on their own. Fizber will introduce sellers to local real estate professionals (PROs) registered on Fizber.com who can provide transaction coordination or other needed services. In turn, PROs may receive introductions from Fizber to sellers who are looking for additional services, which may assist in finding new clients.

About Fizber, Inc.

Fizber, Inc. (Fizber.com) is pioneering a new for-sale-by-owner (FSBO) real estate model which is designed to help sellers confidently sell their home while saving money in the process. Fizber provides a customized real estate marketing system with comprehensive tools and step-by-step guidance, enabling home sellers to professionally showcase and sell their property in today's mobile and digital world. Fizber maximizes online exposure by broadcasting property listings to hundreds of real estate websites and major social networks. For more information, visit www.fizber.com.

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Laurie Brooks
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