SAN FRANCISCO, CA--(Marketwire - Jan 17, 2013) - Flingo (www.flingo.tv), the world's largest publisher of Smart TV apps, today announced a partnership with Innovid, the pioneering video technology platform, to offer advertisers interactive pre-roll video ads on Smart TVs. Innovid's iRoll® is the standard for transforming video units into interactive experiences and offers a full suite of formats and advanced features. By bringing iRoll formats to Samba, Flingo's interactive TV platform, marketers now have the ability to turn the traditional TV advertising experience into a two-dimensional communication that rewards consumer attention.
"Samba will transform how audiences interact with TV. Together with Innovid, we are enabling advertisers to bring the rich interactions and measurability that brands love about online advertising within TVs for the first time ever," said Ashwin Navin, CEO and co-founder of Flingo. "With Innovid we will fulfill on the promise of a truly interactive experience for Smart TVs."
Innovid's iRoll formats allow marketers to insert interactive elements in video, facilitating immersive exploration of brands and products, and authentic assessment of consumer interest. Interactive functions include games, contest entries, social apps, coupons, and any other creative ideas that capture viewers' curiosity and create powerful, immersive experiences for consumers. In addition, iRoll has the ability to shorten the sales cycle for marketers, by enabling direct response capabilities in a traditional branding medium, such as video. This innovative technology bridges TV and digital by bringing together the powerful visual experience of video and the full interactive capabilities of the Internet.
"Our partnership with Flingo allows advertisers to deliver a consistent brand experience not just to PC, mobile and tablet but now also Smart TV audiences using a single interactive video unit," said Zvika Netter, CEO of Innovid. "We are committed to delivering our clients video campaigns on any new and promising device or platform. Our partnership with Flingo is a great example of that commitment."
Samba enables advertisers to build a direct relationship with viewers and present additional information and targeted offers directly on the TV itself or any other device synchronized with the TV, like a tablet or smartphone. Underlying Samba's platform is Flingo's unique technology, which embeds content recognition software into the TV operating system. Once installed, Flingo's technology can identify an advertiser's related content within a few seconds of changing channels, even while skipping commercials on a DVR, and pushes additional information to applications running on the TV or any other device nearby. Samba not only makes watching TV more fun and engaging for viewers through capabilities such as content discovery, cast and crew information, polls, quizzes, check-ins, tweets, and other social interactivity, it also turns every advertisement spot into a lean forward experience.
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.innovid.com.
Founded in 2008, Flingo delivers a more engaging TV experience through its portfolio of applications and TV platform technologies. Flingo publishes more Smart TV apps than any other company in the world and is a product and service of Free Stream Media Corp. Flingo's automatic content recognition (ACR) platform, Samba, seamlessly connects Smart TVs, laptops or tablets and mobile phones via a web browser to instantly deliver contextually relevant information to viewers' second screens. Flingo is currently available on over 18 million screens, in 118 countries worldwide. For more information, please visit http://flingo.tv/acr-syncapps.html, or follow @FlingoTV.