SAN FRANCISCO, CA--(Marketwire -03/19/12)- Flite, the advertising effectiveness company, today announced the new hire of John Lowell as Vice President of Brand Strategy, effective immediately.
Lowell comes to Flite from Starcom MediaVest Group, a subsidiary of ViVaki, where he served as Senior Vice President Managing Director of Analytics and Development. He brings more than 10 years of experience in strategic partnerships and operations, marketing, product development, CRM, and analytics. Prior to Starcom, he served as Director of database/CRM strategy at Leo Burnett in Chicago.
In his role at Flite, Lowell will bring his extensive media experience to Flite's product and sales teams to help define product packages that are relevant to Fortune 500 brands. "John brings energy, experience, and unique perspective to our business, and we are thrilled to have him join the team," says CEO Will Price. "John is an incredibly talented executive with the rare ability to deeply understand technology, brand strategy, analytics, and the needs of today's CMOs. John's hire is a massive validation of Flite's technology and value proposition. As Vice President of Brand Strategy, John will work to ensure Flite's platform addresses the very real and important needs of the world's leading brands."
"Over the last decade, John has continually transformed the way creative, digital and media agencies have delivered value to some of the most respected brands in the country," said Andrew Swinand, former President at Starcom MediaVest Group. "His ability to drive marketing strategy through technological innovation and data analysis make him an invaluable asset as the media and advertising landscape continues to shift. John is uniquely positioned to help brands build relevance with consumers through new forms of communication. With the addition of John to Flite's already talented team and cutting edge platform, I'm eager to see what they create next."
"As a customer and user of Flite, I was so excited to work with the team, the technology, and the vision, that I wanted to be part of it all," said Lowell. "I've seen a lot of companies -- vendors, startups, partners -- over the course of my 10 years in agency life, and Flite is one of a kind. Flite can bring great value to brands, publishers, and agencies and it's just continuing to get better at a shockingly fast pace."
Lowell will be spending his time in both the Chicago and San Francisco offices.
Flite is the advertising effectiveness company. The Flite Platform improves online marketers' effectiveness by enabling real-time updates to live campaigns and by integrating web applications directly into online ad units. The Flite Platform is a fully web-based platform that includes Flite Ad Studio, the world's first real-time cross-platform ad development studio, Flite Hub, the world's first app store for ads, and Flite Metrics, the industry's most comprehensive real-time online advertising analytics tool. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, and Harrison Metal. For more information, please visit www.flite.com.