THOMASVILLE, Ga., March 5, 2014 /PRNewswire/ -- Flowers Foods, Inc. (FLO) today announced it has signed an agreement that gives Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce and market Wonder and Home Pride breads in northwest Indiana; northern Illinois, including Chicago; and southern Wisconsin. Terms and conditions of the license agreement were not disclosed.
With the agreement, Wonder and Home Pride breads will return to store shelves in the near future after being off the market in these areas since the November 2012 shut down of Old HB, Inc. (formerly Hostess Brands).
Commenting on the announcement, Allen L. Shiver, Flowers Foods' president and CEO, said, "We're excited about partnering with Aunt Millie's, which produces quality fresh bakery foods and has a great distribution network. This agreement allows us to bring these well-known and well-loved bread brands, baked with the same recipes, back to consumers in this part of the Midwest."
Flowers Foods acquired the Wonder and Home Pride brands, along with Merita and Butternut, in July 2013. In September 2013, the company reintroduced Wonder and the other brands to its direct-store-delivery market, which reaches approximately 79% of the U.S. population in the East, South, Southwest, and California.
About Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (FLO) is one of the largest producers of fresh packaged bakery foods in the United States with 2013 sales of $3.75 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own and Tastykake. Learn more at www.flowersfoods.com.
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