Ford August Sales at 9-Year High on Trucks, SUVs

Ford Motor Co. (NYSE:F) on Tuesday reported a U.S. sales increase of 5% year over year in August, to 234,237 Ford and Lincoln vehicles, compared with July 2014 sales of 222,174. Truck sales rose 11.3% for the month, on top of a 5.7% in July. The company’s Ford and Lincoln sport utility vehicles (SUVs) had their best sales in 12 years.

Total sales compare to an estimate of 222,000 by analysts at Kelley Blue Book. The industry research firm also reported that Ford’s average transaction price in August was $36,420, up 0.1% month over month, but up 5.3% compared with August of last year.

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Sales of the Ford F-Series pickups rose by 4.7% in August to 71,332 units and sales year to date are now down just 0.5%. F-Series August sales were the best in nine years.

Truck sales comprise about 40% of all Ford brand sales and the F-Series pickups accounted for almost 32% of total sales in July.

Ford’s Escape small SUV saw a sales decline of 0.4% year over year, following a 10.1% increase in July. Sales of the all-new Transit and Transit Connect totaled 14,258 units in August, and the new Transit has sold a total of 75,931 units for the year to date.

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Sales of the Lincoln brand rose 6% year over year in August while sales of Lincoln utility vehicles rose by nearly 17%. Car sales totaled 3,123 units in the month, and utility vehicle sales totaled 5,513 units. Year to date, Lincoln car sales are down 16.4% and utility sales are up 32.4%.

The stock traded up about 0.8% in the early going Monday, at $14.95 in a 52-week range of $13.26 to $17.87.

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