Former Citigroup Executive Lewis Cohen Joins BillMyParents Strategic Advisory Board

Marketwired

SAN DIEGO, CA--(Marketwire -04/02/12)- BillMyParents, Inc. (OTCQB: BMPI.OB - News) (OTC.BB: BMPI.OB - News) announced today that Lewis Cohen has joined the company's newly created Strategic Advisory Board. Mr. Cohen brings 28 years of experience at Citigroup, most recently serving as the Executive Vice President, Planning and Strategy, for the Citigroup Global Sector's Chief Data Office.

"Mr. Cohen has an impressive history of proven leadership in strategy and tactic development, analytics, marketing operations and management, on national and global levels," said BillMyParents Chairman and Chief Executive Officer Mike McCoy. "We are pleased and fortunate to have his guidance as we navigate new markets and expand our business."

Recently retired from Citigroup, Mr. Cohen has held many significant roles in Citi's Consumer Banking businesses. He was the Planning and Strategy Lead for Citigroup's Global Decision Management function, where he was the acting expert in Global Consumer and Business Credit Bureaus, as well as Database Marketing Technology. He also served as the Senior Vice President, Marketing Production and Support for Citigroup U.S. Card Products, where he managed a $270 million marketing program budget and hundreds of team members. Today Mr. Cohen is President of consulting firm Intelligent Database Marketing, Inc., which specializes in innovative ways to use data for both Marketing and Risk Management.

"BillMyParents is well positioned to make a significant impact in the teen payments space," commented Mr. Cohen. "I'm very excited to be a part of their efforts and to help them achieve their goals."

For more information about BillMyParents, please visit: www.BillMyParents.com

About BillMyParents
BillMyParents, Inc. (OTCQB: BMPI.OB - News) (OTC.BB: BMPI.OB - News) offers a solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.BillMyParents.com.

The BillMyParents SpendSmart MasterCard card is issued by University National Bank pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Contact:
Media
Sunny Zobel
503.927.4488
sunny@zumyum.com
Investor Relations Inquiries:
Mike Sweeney
646.863.6341
msweeney@proactivecrg.com

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