LONDON, UNITED KINGDOM--(Marketwired - Jun 18, 2013) - Ladbrokes ranked highest among a cross-section of bookmakers when it came to money-back offers for customers, new analysis has claimed.
Leading affiliate site FREEBETS.com rated the firm as finishing ahead of 16 other major sportsbooks after researching data to help customers find the top online deals.
The company's team used its own algorithms based on the number of money-back offers available, the free bet or cash refund value, the likelihood of the scenario to occur, and the number of events and markets which qualify for the offer.
Ladbrokes scored highly on account of their popular 'What a Finish' promotion which refunds racing bets on losing selections beaten a neck or less on selected races each day.
Big event money-back offers if Dawn Approach won the 2000 Guineas and a free bet if Bayern Munich failed to win the Champions League final also helped secure their position at the top of the standings.
David Archer, owner of Freebets.com, added: "There has been a lot of debate in the industry of late, particularly after some really punter-friendly deals at this year's Cheltenham Festival, about money back offers so we decided to start keeping track.
"We hope our findings help punters get the most out of their betting experience by determining which bookies offer consistent value. Freebets.com lists all the best odds and offers online in one easy to use place."
Paddy Power were runners-up in the inaugural table after scoring highly for offering a maximum £100 refund value, compared to typically £25 at Ladbrokes.
Of the bookmakers surveyed, Paddy Power and BetVictor offered Money Back promotions on the most sports with ten each. Ladbrokes and Betfair Sportsbook offered them on eight, whilst Coral were next with five.
The individual Money Back Offer of the Month Award for May was awarded to 188BET for their promotion of a £100 free bet refund on losing French Open Men's Singles outright winner bets if Rafael Nadal won.
Des de Silva, Head of Marketing for 188BET, said: "We're always looking to offer great value promotions for our customers across all our sports markets and our Nadal offer proved to be very popular. Keep an eye out for many more 188BET specials over the summer."
For more information on this research or to arrange an interview with David Archer please contact Patrick Callaghan at Square in the Air on 0203 586 8268 or 07731 053 083.
About this Research:
Freebets.com conducted an in depth analysis of Money Back offers promoted on the websites of 17 leading online bookmakers: 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet and William Hill during May 2013. The analysis concentrated specifically on Money Back Offers and other promotions such as bonuses, concessions and odds enhancements or guarantees were not included.
David Archer established the affiliate business Biggerbet in 2010 and has developed a portfolio of leading websites including www.freebets.com and www.onlinecasinobonus.co.uk. He was the joint owner and managing director of North East bookmaking chain Reuben Page for almost two decades, before selling most of the business to Gala Coral. He then founded Pagebet, building up and managing a chain of over 50 betting shops, as well as a telephone betting service and online site.
To view the graph "Bookmaker Money-Back Offers May 2013," please visit the following link: http://media3.marketwire.com/docs/Freebets_Monthly_Analysis_May_2013.pdf
- Paddy Power
- David Archer