The Future of Communications: Understanding Before Adoption

Steve Cadigan on why "showing up" is no longer 80% of life.

PR Newswire

SAN FRANCISCO, June 12, 2014 /PRNewswire/ -- There are several variations on a quote along the lines of "showing up is half the battle," or "showing up is 80% of life." As communications, technology and digital platforms evolve, the natural tendency is for brands and individuals to rush to "show up" in the form of being early adopters to new social platforms and communications channels. What is often lost in the rush, however, is due diligence: diving in too quickly can have unforeseen consequences.

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Steve Cadigan headshot.

Steve Cadigan, former VP of Talent at LinkedIn, recounts his own experience of diving headfirst into a new platform—in this case, LinkedIn—without understanding the full capabilities and implications for his personal brand. A cautionary tale, Cadigan's story will help communicators who all too often rely on an "act now, think later" strategy when it comes to digital engagement.

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ABOUT STEVE CADIGAN

Steve is one of Silicon Valley's hottest properties when it comes to people, talent and culture. 

As founder and CEO of Cadigan Talent Ventures LLC, a San Francisco-based talent strategies advisory firm, Steve helps organizations worldwide develop winning talent solutions. His specialties include assisting high growth companies with change management, acquisition integration, converting culture into a strategic advantage, leading and scaling in hyper-growth, and assisting organizations through IPO transitions.

With more than 25 years of leadership and executive experience in global Human Resources, Steve has practiced HR in the US, Canada and Asia-Pacific within a variety of industries.  Through leading worldwide HR efforts for more than 60 M&A transactions at three global organizations since 1998, Steve has cultivated a deep understanding of business cycles, patterns, high growth, and the key elements required to forge an organization's sustainability. Over the course of his career, the teams, cultures and organizations he has led and helped build have been recognized as exceptional, "world class" performers by the Wall Street Journal and Fortune Magazine. 

Prior to launching his own firm, Steve served as VP Talent at LinkedIn from 2009 through 2012, taking the company from a private firm of 400 employees, through an IPO and into the powerhouse that it is recognized as today with over 5,000 employees. The groundbreaking work Steve did at LinkedIn as the executive responsible for culture, leadership, talent and organizational development is widely seen as the textbook example of how a company can leverage its culture to scale profitably in record time. Steve's work in building LinkedIn's culture led Stanford University to build a case study about it and today, it is taught to their business students.

Steve holds a BA in History from Wesleyan University and an MA in HROD from the University of San Francisco.  Today he is a highly sought after speaker and advisor - addressing conferences around the world and speaking at schools such as Stanford University, The Ivey School of Business in Shanghai, IESE in Barcelona and the University of Sydney. In addition to public speaking, Steve advises fast growth tech companies like Twitter and some of Silicon Valley's leading VC firms such as Andreesen Horowitz and Greylock, and serves on the advisory board of numerous companies going through rapid growth or building disruptive products in the Talent Space.

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