Will G-Pass be the ticket for Groupon?

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SymbolPriceChange
GRPN7.11-0.15

Groupon launched its G-Pass entertainment-ticketing service yesterday, and some raders liked what they saw.

A trader bought 4,978 July 16 calls for $0.70 and sold the same number of July 20 calls for $0.15, according to the Heat Seeker. He or she can now own shares for $16 but is on the hook to sell them for $20.

The trader paid a net $0.55 for the right to control that spread, which carries less risk than buying the shares directly, and if GRPN rallies enough the position will make more than 600 percent. But if the stock doesn't move, the call spread will expire worthless.

GRPN's direction has been mostly south since its initial public offering in November. It pushed over $14 early yesterday but then returned to its downward trajectory and finished with a 3.47 percent drop to $13.08, its lowest close yet.

The company connects merchants to consumers by offering goods and services at a discount through coupons purchased online. Its G-Pass service is designed to allow customers to bypass  box-office lines and head straight for the entrance of events such as concerts, games, and shows.

Groupon's next earnings results will be released on May 14.

Overall calls in the name outnumbered puts by 20,000 to 12,000, a reflection of yesterday's bullish sentiment. Total option volume was twice its average amount.

(A version of this post appeared on InsideOptions Pro yesterday.)

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