SAN RAMON, CA--(Marketwired - Mar 27, 2014) - As corporate HR departments search for new ways to attract candidates, eQuest's Big Data Division, a company that tracks online job performance including what devices candidates use to apply, reported a steady increase in candidates applying for jobs through their game device browsers.
As more and more companies rush to install mobile apply methods to better serve candidates applying for jobs through smart phones and iPads, an ever increasing amount of traffic is coming from another direction not often tapped by recruitment advertisers.
eQuest has discovered increased candidate job viewing and response activity from a myriad of devices including the LG SmartTV operating system, Sony's SmartTV OS, LiveArea - Sony's Handheld Game Unit OS, Orbis - Sony's PS4 game console OS, and even Amiga, the old system for the Commodore PET computers. Many hardcore gamers have installed the OS on their computers to be able to play the games that were popular from that time period.
Other interesting facts showed:
- 98% of the gaming candidate traffic originated from 5 specific countries, namely the United States, Canada, Britain, Australia, and Ireland.
- Gamers viewed and applied for jobs at all hours of the day or night. No specific trending.
- Gamers were most interested in applying for technology positions; more specifically in, you guessed it, the gaming industry.
- Highest percentage of candidates coming from gaming operating software (in order from highest to lowest) included:
- Sony Playstation
- Vita -- Sony's handheld gaming unit
"Although overall statistics show less than 1% of candidates apply through these methods, this 1% still generates a great deal of incoming traffic for companies posting jobs in the technical sector," said David Bernstein, VP of eQuest's Big Data Division. "This is an important factor that should be considered as companies look for new avenues to harvest technical talent."
eQuest Big Data Division houses over 1.3 billion pieces of job performance data from around the world allowing in-house consultants to reliably predict where job advertising will be most effective for its clients. Most data experts agree that eQuest's data is the most highly prized in the Human Capital space because it measures the actual effectiveness of online job advertising across a multitude of career sites, social networks, and search engines. These measurements can be used to predict future outcomes of Internet job advertising including what career sites are most effective for specific jobs in specific locations. eQuest can be found at www.equest.com.
- Technology & Electronics