Gartner, Inc. (IT):
|May 1-3, 2013|
|Manchester Grand Hyatt, San Diego, CA.|
Members of the media can register for the event by contacting Christy Pettey at firstname.lastname@example.org.
For complete event details, please visit the Gartner Customer 360 Summit Web site at www.gartner.com/us/crm.
Details: The Gartner Customer 360 Summit delivers complete coverage of the new strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow the business.
In three days experience 50+ sessions, workshops and roundtables that drill down into your most critical CRM topics, including customer experience management, customer service & support, integrated marketing and sales, and CRM vision and strategy development. Data quality and business analytics, mobile and social strategies are woven throughout the program.
New in 2013: Pre-event Bootcamps for those new to the CRM discipline or looking for a refresher on basic concepts and strategies. Topics to be discussed:
- Who Cares About CRM in Your Organization?
- The Eight Building Blocks of CRM
- Demystifying CRM Terminology
- Why Invest in CRM?
- Hot Trends in CRM
- The Elusive CRM Magic Quadrant
A highlight of the event will be the presentation of the 2013 Gartner and 1to1 Media CRM Excellence Awards on Wednesday, May 1 at the end of the opening keynote. These awards are given to end-user organizations that have implemented a CRM program or project with resulting business impact.
*Eric Wahl, Graffiti Artist, Author and Entrepreneur: This keynote will uncover new ways to make your organization more creative, innovative and profitable. But, more so, help your employees to see the need to become better storytellers within and outside your organization.
*Gartner Opening Keynote: Understand. Engage. Deliver. Earning Customers for Life: Gartner analysts Gene Alvarez, Jim Davies and Ed Thompson will discuss how to build customer relationships that last and create value for the customer and the organization, how to use a growing supply of data to understand customers better, how to better engage customers at the right time and with the right messages, and how to pull it all together to deliver great customer experiences that benefit the customer and the organization.
*Gartner Keynote: Creating a Digital Edge in Your Enterprise: Mark McDonald, GVP and Gartner Fellow, will discuss how to create a digital edge, one that turns customer experience and value into company revenue.
*Gartner Keynote: What to Do Monday: This interactive keynote will help prepare the “to do list” for that first Monday back at the office.
Leading providers of customer relationship management (CRM) solutions will be exhibiting at the conference. A listing of current exhibitors is available in the Exhibitor Directory at http://www.gartner.com/technology/summits/na/customer-360/exhibitor-directory.jsp.
Join the discussion on Twitter using #GartnerCRM.
Gartner, Inc. (IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in 12,400 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 5,300 associates, including 1,390 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.