GEICO celebrates 10 year milestone at Sturgis bike rally with full array of big boy toys

Business Wire


There is only one place on the planet where you can find the MISS GEICO Boat, The Lucas NHRA Dragster, Paul Jr. Military Tribute Bike and the #13 GEICO NASCAR driven by Casey Mears all in one location. GEICO will bring its arsenal of cool and customized vehicles to the 74th Annual Sturgis Motorcycle Rally in Sturgis, South Dakota, on Aug. 4 -10, 2014.

2014 marks GEICO’s tenth year participating at Sturgis, one of the largest motorcycle rally’s in the world. The company will serve as an exclusive insurance partner of both Buffalo Chip and the City of Sturgis.

“GEICO’s participation at Sturgis marks a decade of success at a great event,” said Ted Ward, GEICO vice president. “In honor of our ten years here, we decided to display some of our cooler vehicles for the fans. Sturgis is the perfect environment for us to connect and interact with our motorcycle, motorhome, RV and travel trailer customers on a personal level and all in one place.”

There will be fun and excitement, prizes, games and giveaways for motorcycle and RV fans at two locations in Sturgis. At Buffalo Chip, participants will have a chance to meet The Gecko as well as check out each of the GEICO vehicles. On Main Street there will be an opportunity to receive some great GEICO giveaways; enter into the Destination Daytona Harley Davidson Bike Raffle and be a part of Military Appreciation Day on Aug. 5th.

“The Military Tribute is a fantastic way to salute and commemorate our troops,” said Ward. “Our Armed Services personnel represent a large portion of the fan base in Sturgis and we appreciate all of their commitment, service and bravery.”

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 12 million private passenger customers and insures more than 20 million vehicles (auto & cycle).

GEICO’s online service center helps policyholders take care of policy sales, policy changes and claims reporting, and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

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GEICO Communications
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