General Mills Unveils Organic Tomatoes


General Mills Inc. (GIS) recently announced the release of its 2013 Reserve Tomato harvest, under its brand Muir Glen.  Muir Glen is a leading organic canned tomato producer known for its organic tomatoes, which are grown every year on a 13 acre plot of land on a Muir Glen California farm.

This year Muir Glen has grown a rare variety of organic tomatoes called Halley, which tastes sweet and has a different color. Grown using organic farming practices, Halley tomatoes bear the USDA Organic seal like all other Muir Glen products. Halley tomatoes will be offered in 14.5oz cans and will be available at select retailers nationwide.

Muir Glen’s canned organic tomatoes appeal to the growing numbers of health-conscious customers who prefer the convenience of packaged food without compromising on health. We note that, recently, General Mills started manufacturing its original Cheerios breakfast cereals minus the genetically modified organisms or GMOs amid growing concerns of consumers and activist groups regarding the use of artificial ingredients in food items.

Health and nutrition remains the key focus of General Mills. Many of its core brands and latest products, mainly yogurt, add more nutritional value to packaged food with more fruits, vegetables and fiber and less fat content.

General Mills reported dismal second-quarter fiscal 2014 results on Dec 18, missing the Zacks Consensus Estimate for both revenues and sales due to lower sales in the U.S. retail business and high input costs in the quarter.

General Mills carries a Zacks Rank #4 (Sell).

However, better-ranked stocks in the food industry include Annie's, Inc. (BNNY), Green Mountain Coffee Roasters, Inc. (GMCR) and The Chefs' Warehouse, Inc. (CHEF). All these companies carry a Zacks Rank #2 (Buy).

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