Generation Mortgage Company Receives 2013 Torch Awards From the Better Business Bureau Serving Metro Atlanta, Athens & Northeast Georgia

Atlanta-based reverse mortgage provider honored for Marketplace Ethics, Community Service and Customer Service

Business Wire


Generation Mortgage Company, one of the nation’s foremost reverse mortgage providers, is pleased to announce that it has received two 2013 Torch Awards from the Better Business Bureau Serving Metro Atlanta, Athens & Northeast Georgia (BBB). Competing against other Atlanta-based companies with 100-499 employees, Generation Mortgage Company won in the categories of Marketplace Ethics and Community Service and also was named first runner-up in the program’s Customer Service division. The company’s recent accolades reinforce its position as a leader in marketplace trust and build on its previous BBB honors, which include maintaining an A+ accreditation rating since 2009 and securing additional Torch Awards in 2011 and 2010.

“The Better Business Bureau created its accreditation and awards programs to give consumers peace of mind regarding the products and services supplied by businesses, and in doing so has established itself as the premier evaluator of ethical business practices,” said Generation Mortgage Company President and CEO Colin Cushman. “At Generation Mortgage, we are committed to having a positive impact on our industry, our customers and our community, and we are extremely proud to have our efforts acknowledged by the Better Business Bureau Serving Metro Atlanta, Athens & Northeast Georgia.”

The BBB Torch Awards honor organizations that contribute to an ethical marketplace by emphasizing honesty, respect, integrity and transparency in their business activities. Award entries were submitted this past June and evaluated by a three-member judging panel that is independent of the BBB’s staff and board of directors. In each of the entries, Generation Mortgage Company highlighted examples of its category-specific accomplishments, including:

  • Marketplace Ethics: Generation Mortgage Company discussed its fundamental principles of transparency and suitability, which help ensure customers are well-informed as they decide whether the company’s products and services are aligned with their needs. Examples of Generation Mortgage Company’s ethical practices included developing customer education materials, encouraging customers to involve family and financial advisors in the application process, and implementing ethical guidelines for the company’s sales and marketing, operations and servicing departments.
  • Community Service: Generation Mortgage Company outlined how corporate and employee donations raised more than $170,000 for charitable organizations in 2012, while countless hours of employees’ time went to support 21 causes, ranging from the March of Dimes to Senior Connections.
  • Customer Service: Generation Mortgage Company listed key elements of the company’s customer service program, such as using personal phone communications in lieu of an interactive voice response system, the upcoming launch of its nu62SM retirement planning technology, and the adoption of a Senior Sensitivity Training curriculum for all customer service representatives.

“Generation Mortgage has demonstrated an ongoing dedication to serving its customers and business partners in an ethical and trustworthy manner, and this has led the Better Business Bureau to view it as a role model for other companies – both in the Atlanta area and across the country,” said BBB Serving Metro Atlanta, Athens & Northeast Georgia President and CEO Fred T. Elsberry, Jr. “The Torch Awards are designed to celebrate companies that are raising the bar when it comes to business ethics, and we are thrilled to recognize Generation Mortgage’s commitment to Marketplace Ethics, Community Service and Customer Service."

For more information about Generation Mortgage Company, visit

About Generation Mortgage Company

Generation Mortgage Company is one of the nation's leading privately owned reverse mortgage retailers and wholesalers in the United States, and a member of the National Reverse Mortgage Lenders Association (NRMLA). With its sole focus on reverse mortgages, Generation Mortgage Company is known in the industry as offering the "gold standard" in customer service, providing loan servicing for nearly all of its retail and wholesale reverse mortgage loans. Licensed in 48 states and Washington, D.C., Generation Mortgage Company offers FHA-insured Home Equity Conversion Mortgage (HECM) loans, including fixed and adjustable rates, HECM for Purchase, and Generation Mortgage Company's proprietary jumbo Generation Plus® reverse mortgage loan. For more information, visit

NMLS ID #1319; Corporate Office: 3565 Piedmont Rd, NE, 3 Piedmont Center, Ste 300, Atlanta, GA 30305; Arizona Mortgage Banker License #0909296, 2190 N. 77th Street, Scottsdale, AZ 85255; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; Colorado, To check the license status of your mortgage loan originator, visit; In CT, licensed and DBA as Generation Reverse Mortgage, Inc.; Georgia Residential Mortgage Licensee #22292, Generation Mortgage Company, 3565 Piedmont Rd, NE, 3 Piedmont Ctr, Ste 300, Atlanta, GA 30305; Illinois Residential Mortgage Licensee #MB.6760368; Kansas Licensed Mortgage Company #MC.0001660; Massachusetts Mortgage Lender-ML3240; Licensed by the Mississippi Department of Banking & Consumer Finance; Nevada #2970, 9115 W Russell Road, Suite 210, Las Vegas, NV 89148, Phone # 702-534-3461; Licensed by the New Hampshire Banking Department as Generation Mortgage Company d/b/a Generation Mortgage Company, Inc; Licensed by the N.J. Department of Banking and Insurance, 51 JFK Parkway, Ste 114, First Floor West, Short Hills, NJ 07078, Phone #973-218-2418; Licensed Mortgage Banker - NYS Department of Financial Services; Oregon License #ML-4445, Licensed by the Pennsylvania Department of Banking; Rhode Island Licensed Lender; TEXAS: COMPLAINTS REGARDING A LICENSED RESIDENTIAL MORTGAGE LOAN ORIGINATOR SHOULD BE SENT TO THE TEXAS DEPARTMENT OF SAVINGS AND MORTGAGE LENDING, 2601 NORTH LAMAR, SUITE 201, AUSTIN, TEXAS 78705. A TOLL-FREE CONSUMER HOTLINE IS AVAILABLE AT 1-877-276-5550. Licensed by the Virginia State Corporation Commission #MC-4832; Washington #CL-1319; Also conducts business in AL, AR, DC, DE, FL, HI, IA, ID, IN, KY, LA, MD, ME, MI, MN, MT, NC, ND, NE, NM, OH, OK, SC, SD, TN (License #3543), UT, VT, WI, WV, WY. Not all products and options are available in all states. Terms subject to change without notice. ©2013 Generation Mortgage Company. All Rights Reserved. 5/2013

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Katie O’Neill, 404-835-4527


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