Glasses.com Partners with Brad Goreski and Blo Blow Dry Bar to Give You a "Better Way to Look" This Fall

Shoppers who download the glasses.com app before their "blo" out appointment will receive 50 percent off at Blo Blow Dry Bars nationwide from Sept 24 - 28.

PR Newswire

DRAPER, Utah, Sept. 17, 2013 /PRNewswire/ -- Innovative online eyewear retailer, glasses.com, announced today its partnerships with celebrity stylist Brad Goreski and Blo Blow Dry Bars nationwide, to provide shoppers with a unique opportunity to update their look for the fall season. From Tuesday, Sept. 24 to Saturday, Sept. 28, shoppers who download the new glasses.com iPad app before their appointment will receive 50 percent off their "blo" out at their local Blo Blow Dry Bari.

(Logo:  http://photos.prnewswire.com/prnh/20130917/NY80627LOGO)

The glasses.com app features 3Dfit technology that creates a 180-degree model of users' faces, so they can browse and virtually try on hundreds of frames in less than a minute. Shoppers can compare multiple frames side-by-side at one time, apply various photo filters, share picks with friends and family via email and social networks, and place orders directly from the app.

Brad Goreski, known for styling dozens of celebrities and starring in his own Bravo show "It's a Brad, Brad World," has teamed up with the online eyewear shop to bring his impeccable taste and personal allegiance to specs to glasses.com shoppers. "Putting on a new pair of glasses or sunglasses is a simple way to completely transform your look – just like a new hairstyle," Goreski said. Eyewear often inspires the looks I create for myself and others. I want to share my eyewear tips and tricks as well as some of my favorites from glasses.com so people across the country can easily update their look this fall without having to purchase a whole new wardrobe."

Thanks to Brad, shoppers can find his personally curated selection of glasses and style tips through Oct. 31, 2013 at glasses.com. Brad's picks are available through the glasses.com website or on the new glasses.com app for iPad.

"Glasses.com and Blo are a fit made in fashion heaven," said Hilary Chan-Kent, Chief Brand Officer at Blo. "A great hairstyle can easily update your look, just like a new pair of glasses or sunglasses—it's the perfect match," she said. "The glasses.com app makes shopping for eyewear so easy and fun, and we really want our Hair Cadets to get the full experience. Our stylists will be on-hand throughout the week to recommend the perfect glasses or sunglasses for their clients' new look, creating the transformation we're all looking for as we head into a new season."

Glasses.com SVP and General Manager John Graham also expressed his delight about the upcoming event. "We couldn't be more thrilled with these partnerships," Graham said. "Brad has really enhanced our site with his style expertise, and we see our connection to him and Blo as such a natural and synergistic approach to helping people discover their perfect look."

To download the glasses.com app for iPad, visit the iTunes app store today. Visit glasses.com for more information and to browse the catalog.

For appointments at your local Blo, click here. Clients must download the app prior to their appointment. Offer is valid from Tuesday 9/24 through Saturday 9/28, between the hours of 7:00 a.m.-6:00 p.m.

About Glasses.com
A division of 1-800 CONTACTS, Inc., glasses.com began 10 years ago when the makers of 1-800 CONTACTS, Inc. purchased the URL for the website with the intention of improving the eyeglasses shopping experience and providing the same top-notch customer service for which it is known. Today, glasses.com is an online and on-the-go eyewear shopping experience designed specifically with the consumer in mind, offering top brand and designer names with high-quality and personalized customer service. Working directly with popular frame manufacturers and a world renowned lens manufacturer, glasses.com's trained opticians and style experts help customers get both the product and look desired, guaranteed. Users can visit glasses.com online at www.glasses.com or through the glasses.com app for iPad which includes patented and patent-pending 3Dfit technology.

About 1-800 CONTACTS, Inc.
1-800 CONTACTS, Inc., a subsidiary of WellPoint, Inc., is the largest retailer of contact lenses in the United States, and is dedicated to making it easier for consumers to purchase contact lenses. 1-800 CONTACTS, Inc. offers all of the most popular brands of contact lenses at competitive prices while delivering exceptional customer service.  The company has served more than 8 million customers, stocks more than 15 million contact lenses, and delivers more than 200,000 contact lenses every day directly to customers. Through its award-winning website, www.1800contacts.com, and its easy-to-remember, toll-free telephone number "1-800 CONTACTS" (1-800-266-8228), the company ships an industry leading 98 percent of its orders within one business day of receipt and verification of prescriptions. Through its glasses.com division, the company offers leading name-brand glasses, free In-Home Try-On, free shipping, free returns and innovative solutions for the consumer interested in purchasing glasses online.  Glasses.com is dedicated to changing the way the world buys glasses.

About Blo Blow Dry Bar
You're not cheating on your hairdresser. Blo is North America's Original Blow Dry Bar, since 2007. Scissors are verboten. Dye, ditto. No cuts, no color: Just WASH BLOW GO. Hair Cadets (aka Clients) choose from 7 styles featured in the Blo Hair Menu, from the sexy razor-straight "Executive Sweet" to the runway-inspired "Pillow Talk". Go to blomedry.com for the skinny. Just blo me.

i Participating locations include Blo Blow Dry Bars in: San Francisco, CA; W Hollywood, CA; Porter Ranch, CA; Tarzana, CA; Carlsbad, CA; Beverly Hills, CA; West Hartford, CT; Brickell, FL; Midtown, FL; New Orleans, LA; Boston, MA; Domain, TX; 5th Street, TX and New York, NY

Contact:


Gene Rodriguez

WellPoint

317-677-5946

Geraldine.Rodriguez@wellpoint.com

Ashley Calame

Edelman

646-342-5816

Ashley.Calame@edelman.com

Rates

View Comments (0)