GlassesOff Ranks #1 in the App Store in Its Category

Business Wire

NEW YORK--(BUSINESS WIRE)--

GlassesOff Inc. (GLSO), a neuroscience technology company, today announced that its innovative iPhone application, GlassesOff, reached the #1 ranking in the App Store’s medical category, as of December 18, 2013, according to www.topappcharts.com.

The GlassesOff app, which is designed to eliminate dependency on reading glasses, in people over the age of 40 by improving the brain’s image processing function, was officially launched on December 10th in the United States. Shortly after the launch, the iPhone app ranked first in the App Store’s medical category for apps that are available to install for free, and has remained the leading product in its category ever since.

“Our scientists and developers have worked on the GlassesOff app for over six years, due to the complexity of the science behind the application, and, until our official launch, only a few hundred users worldwide had used the GlassesOff application during our various testing phases, so naturally we are very pleased with the initial success of the launch,” said Nimrod Madar, Chief Executive Officer of GlassesOff Inc.

“We plan to use the first few months following the launch to gather feedback from users and monitor usage of the application, so we can further improve the app before ramping up our marketing efforts with the intent of increasing awareness and penetrating new geographic markets.

For further information visit www.glassesoff.com.

About GlassesOff

GlassesOff Inc. (GLSO) is a public company developing and commercializing next generation vision sharpness applications. GlassesOff has developed a proprietary, patent-protected technology platform designed to improve near vision sharpness, by improving the image processing function in the visual cortex of the brain, without changing the optical characteristics of the eye. The GlassesOff product aims to eliminate the dependency on reading glasses of people over the age of 40 who experience natural age-related changes in their near vision sharpness. The GlassesOff product is to be sold initially as an iPhone/iPad app, and was named one of the top Emerging Breakthroughs in Science and Technology for 2013 by Reader’s Digest Magazine.

Safe Harbor Statement: This press release contains forward-looking statements, which may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipates,” “believes,” “should,” “would,” “intends,” “estimates,” “suggests,” “has the potential to” and other words and phrases of similar meaning, including statements regarding the results of effectiveness of GLASSESOFF’s applications. Investors are cautioned that forward-looking statements involve risks and uncertainties that may affect GLASSESOFF’s business and prospects, including the risks that GLASSESOFF may not succeed in generating any revenues or developing any commercial products, that the products may not achieve the expected results or effectiveness, and other risks and uncertainties that may cause results to differ materially from those set forth in the forward-looking statements. In addition to the risk factors described above, investors should consider the economic, competitive, governmental, technological and other factors discussed in GLASSESOFF’s filings with the Securities and Exchange Commission. The forward-looking statements contained in this press release speak only as of the date the statements were made, and we do not undertake any obligation to update forward-looking statements, except as required under applicable law.

Contact:
M&C Saatchi PR
Andrea Nirsimloo, +1 646-619-2813
andrea.nirsimloo@mcsaatchi.com
or
M&C Saatchi PR
+ 1 646-619-2809
glassesoff@mcsaatchi.com

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