GM expands online shopping for cars across U.S. dealer network

Reuters

DETROIT, Nov 6 (Reuters) - An online shopping service forGeneral Motors Co cars and trucks is being expanded to GMdealers throughout the United States.

The No. 1 U.S. automaker said on Wednesday that its 4,300Chevrolet, Buick, GMC and Cadillac dealers in the United Statescan now offer the service, dubbed "Shop-Click-Drive," toprospective customers.

The service allows shoppers to choose a vehicle, getestimated pricing, review available incentives, choose financingand insurance products, get information about a trade-in andapply for financing online, GM said.

GM began testing the service earlier this year in Michigan,Minnesota and Wisconsin and then expanded it to 100 showrooms ineight states. So far, about 1,000 vehicles have been soldthrough the service, GM spokeswoman Ryndee Carney said.

"We want to make it easier and simpler for dealers toconnect with customers who are looking to combine theconvenience of online shopping with the personal service of aneighborhood dealership," Kurt McNeil, GM vice president forU.S. sales operations, said in a statement.

He said GM worked with dealers to develop the online tool.

GM Chief Executive Dan Akerson said last week that he wantedmore customers to start buying vehicles online, using theexisting dealer network.

Dealers can opt to use the tool on their websites but mustfirst meet certain requirements, including undergoing customerexperience training, Carney said. GM is encouraging dealers tooffer a concierge service for online buyers to arrange testdrives or even take delivery of new vehicles at home, she said.

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