Google to Donate $1 for Every Purchase via Android Pay
This holiday season, you shop, Google GOOGL donates.
Perfect!
Just one condition — you have to use Android Pay.
Google’s Philanthropic Ways
Google has promised to donate $1 in the buyer’s name for all the purchases made through Android Pay from Nov 24 through Dec 31.
Also, the donation amount will be doubled for the purchases you make on Black Friday.
The online search giant plans to raise $1 million to fund special needs education projects.
For this campaign, Google’s charitable arm, Google.org, is partnering with the Android Pay team and DonorsChoose.org.
A Marketing Strategy?
The campaign is, no doubt, noble. However, one cannot deny that it is at the same time a smart marketing move by Google to generate positive sentiment around its Android Pay service..
Google has emphasized that the donations will be closed as soon as it hits the $1 million mark. It appears as though the company is trying to convince us to start using its Android Pay app by appealing to our humanitarian side.
And since users will have to make purchases to donate, there is a high chance that it will easily become a habit if they happen to like the service the first time.
That said, even if this is a marketing maneuver, Google cannot be blamed. We can’t really call it “free” publicity when the company is donating $1 million for a good cause, can we?
Google currently has a Zacks Rank #3 (Hold).
Stocks to Consider
Some better-ranked stocks worth considering are NVIDIA Corporation NVDA, Texas Instruments Inc. TXN and MeetMe, Inc. MEET, each holding a Zacks Rank #1 (Strong Buy).
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