Today FutureM, the annual event showcasing the future of Marketing, announced the final round of keynote and featured speakers for the national gathering of brand innovators, business leaders, investors and influencers, which will take place October 16-18, 2013 at the Hynes Convention Center in Boston. Aman Govil, Head of Advertising Arts Team for Google, Umang Shah, Director of Social Strategy for Walmart, and Dharmesh Shah, Chief Technology Officer & Co-Founder of HubSpot, will join the prestigious line-up of keynote speakers confirmed for next month’s event.
Aman Govil, who leads the advertising arts team at Google and is the project lead for Art, Copy & Code, will talk about the second creative revolution being fueled by modern Web and mobile technologies. Govil will present a new approach for brands to achieve authentic interactions with customers and for customers to experience useful communications with brands: launch-and-iterate campaigns. He will share insights and lessons learned from marketing and advertising experiments undertaken by Google and offer inspiring stories and technologies.
Umang Shah, Director of Social Strategy for Walmart, will sit down for a fireside chat to share how the company has built better social media strategies keeping reputation management top of mind. He will discuss how an analytical and data-driven approach helps to build smarter marketing and develop deeper relationships with customers and brands.
Dharmesh Shah, Chief Technology Officer & Co-Founder of HubSpot, will talk about the tectonic shift we are now experiencing in how technology impacts marketing. He will discuss why modern marketers need to understand the intersection of human connections and computer code, looking to the future where it will no longer be just about marketers’ use of technology but about consumers use of these new tools to communicate with brands.
FutureM’s 2013 theme, “Innovation at Intersections,” will explore the ways digital technology and media are colliding with new industries and ideas to reshape the modern marketing landscape. Other featured speakers in this year’s lineup include:
- Nancy Baym, Principal Researcher, Social Media Collective, Microsoft Research New England
- Ron Belanger, Vice President, Agency Sales, Salesforce Marketing Cloud, salesforce.com
- Ryan Bonifacino, Vice President, Digital Strategy, Alex and Ani, LLC
- Pete Scott, Vice President of Emerging Media, Turner Sports
FutureM is produced in partnership with IDG World Expo, a leader in the event and tradeshow industry. This year’s FutureM sponsors to date include Acquia, Arnold Worldwide, Ayantek, Boston.com, Cantina, Celtra, Constant Contact, Dunkin’ Donuts, Google, Havas Media, Hill Holliday, IDC, Miller Systems, Mullen, R2integrated, SHIFT Communications, and Verndale. To find out more about available sponsorship opportunities, visit FutureM.org/Sponsors.
About FutureM and MITX
Now in its fourth year, FutureM is a community-curated national event exploring the latest technologies, trends and innovations shaping the modern marketing landscape. FutureM was created by the non-profit Massachusetts Innovation & Technology Exchange (MITX). Established in 1996, MITX is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England and around the country, MITX is a dynamic and growing community of thought leaders and collaborators in search of insight, education, and opportunity. Learn more at www.mitx.org and www.futurem.org.
- Information Technology
- Dharmesh Shah