According to Unruly Media, which tracks not only what people watch but also what they share, Google was the most shared social video brand of 2012.
Five newcomers broke the top 10, including TNT, Coca-Cola, Abercrombie & Fitch, Samsung, and P&G. Volkswagen, which went viral last year with its Super Bowl sensation, "The Force," dropped nine spots to number 10.
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