GoPro sinking low, Under Armour pops, PVH surges on shoulders of Tommy Hilfiger

Jeff Macke

Time for a special fashion week edition dose of Trending Tickers, the stocks that you're tracking as measured by Yahoo Finance ticker searches:

PVH Corp (PVH) shares higher by nearly 10%. More familiar to customers for its Calvin Klein, Tommy Hilfiger and Izod brands the stock is ripping higher after beating estimates. PVH says the Europeans are willing to pay up for Tommy Hilfiger product and that's more than enough to make up for softness in other parts of its portfolio. PVH is giving bulls a little taste of Christmas in September; the company says holiday demand is looking good and it expects a muted promotional environment.

Under Armour (UA) kicking butt and taking names yet again today, up by more than 2.5%. Since losing a bidding war with Nike (NKE) for NBA star Kevin Durant and unveiling a new #IWILLWHATIWANT campaign with Mrs. Tom Brady, Under Armour has tacked on over $800 million in market cap. Let us pause briefly to appreciate the Brazilian-Ninja force of nature that is Giselle... While we do I hasten to point out that active wear is 16% of the apparel market and growing. You know great marketing when you see it and Under Armour is on to something there.

GoPro (GPRO) down 4% on a downgrade. Noting that the stock has doubled since its IPO and the demand for first-person surfing videos may in fact be finite, investors are taking profits. In investing as in life, some days you're Giselle and other days you're the punching bag. Weep not for GoPro investors, the stock is actually holding up pretty well all things considered.

Those are your trending tickers today -- tune into Yahoo Style for more fashion week coverage, then tell us what stocks you're watching on Twitter using the hashtag #TrendingTickers.

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