It looks like the hefty price tag of $266 million + on developing and marketing "Grand Theft Auto V" definitely paid off.
Take-Two Interactive, which owns GTA creator Rockstar Games, announced that the fifth installment of the game earned more than $800 million after one day of sales.
Let's think about how big that number is.
"Iron Man 3," the largest movie of the summer has earned $805 million overseas since May — and another $409 million domestically.
It took last year's "Call of Duty: Black Ops II" (CoD BO2) 15 days to earn $1 billion.
At this rate, GTA V should surpass this number by the end of the week.
According to Take-Two, more than 8,300 stores opened at midnight to sell the game.
The game has already beaten CoD BO 2 to become the fastest selling video game in the UK with 1.57 million copies sold (£65m). That's the equivalent to roughly $104 million.
Sold for both the Xbox 360 and PS3 platforms, a copy of the game sells for $59.99 (plus tax).
Collector's editions for the game cost $79.99 and tax. An exclusive GameStop edition sells for $150.
Given those two prices, anywhere from 10-12 million copies have been sold.
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