Green Coffee for Good Earth Coffeehouse & Bakery

Good Earth gives customers choices they can feel good about

Marketwired

CALGARY, ALBERTA--(Marketwire -03/19/12)- Since 1991, Good Earth Coffeehouse and Bakery has made environmental responsibility a part of its mission. The company and its customers continue to make a positive impact on the environment by making greener choices:

Greener Coffee Choices

Sustainable Coffee Selections

Good Earth serves Rainforest Alliance Certified coffee, including Good Earth's own Latin America Estate Blend and South America Rainforest Blend. The Rainforest Alliance is a non-profit organization that works to combine productive agriculture, biodiversity conservation and human development. Rainforest Alliance Certified farms are required to meet comprehensive social and environmental standards. These standards encompass ecosystem conservation, wildlife conservation, fair treatment and good conditions for workers (including access to healthcare, education and equitable wages), soil and water conservation, and integrated management of waste. Look for the "little green frog" on our coffee bags for Rainforest Alliance Certified coffee.

Good Earth also supports sustainable coffee by selecting and serving Organic, Shade Grown coffee, including their Global Village Espresso used in all espresso-based drinks. Good Earth has partnered with Fratello Coffee Roasters (our roaster for the past twenty years) to work directly with coffee growers in Guatemala, Nicaragua and other countries where the company's coffee is grown. This allows Good Earth to meet and work with farmers at origin to select exceptional flavor profiles and see their sustainability practices in action.

Coffee Grounds for Composting

Good Earth makes their spent coffee grounds available for composting. Individuals and community organizations are encouraged to kick-start their composting programs by picking up coffee grounds from their nearest Good Earth.

Save a Tree! BYO Travel Mug

Customers of Good Earth are encouraged to bring their own travel mug and save some money as well as trees. Any coffee or espresso drink is made for the price of a small, whenever customers use their own travel mug.

"Making greener choices has been part of our company mission since 1991. We continue to move toward sustainability for our company, our community and our planet", says Nan Eskenazi, Co-founder. "We believe in giving people a coffeehouse choice they can feel good about!"

About Good Earth Coffeehouse and Bakery

Good Earth is a chain of specialty coffeehouses with over 35 locations throughout Alberta, British Columbia and Saskatchewan. With a reputation for excellence, the company sources the highest quality coffee and espresso through direct trade relationships with coffee farmers, purchasing Organic and Rainforest Alliance certified coffees where possible to ensure the best quality and most environmentally responsible coffees are chosen. Good Earth celebrates Earth Day, April 22nd every year and this year will be giving away Free Coffee & Tea on Earth Day and April 23rd when a donation is made to the Nature Conservancy of Canada, the nation's leading private land conservation organization. www.natureconservancy.ca

Contact:

Good Earth Coffeehouse and Bakery
Trish Mandryk
Marketing Director
403.294.9330, ext 231
Trish@goodearthcafes.com
Good Earth Coffeehouse and Bakery
Nan Eskenazi
Co-founder
403.294.9330, ext 223
Nan@goodearthcafes.com
www.goodearthcafes.com

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