Green Dot rises after firm says company holding its own against Amex

theflyonthewall.com

Green Dot (GDOT), which provides prepaid debit cards, is climbing after research firm Piper Jaffray wrote that the company appears to be holding its own against a new competing offering from American Express (AXP). In a note to investors earlier today, Piper analyst Michael Grondahl wrote that the firm's survey of 75 Wal-Mart (WMT) stores indicated that American Express' (AXP) new debit card, Bluebird, is taking a significant amount of market share in only 15% of the stores, the analyst wrote. Forty-five percent of the stores that responded said that Green Dot hadn't lost any ground to American Express, while 40% said that Green Dot has been negatively impacted, but that its debit card is still selling well, the analyst wrote. Grondahl maintained an Overweight rating on Green Dot, which climbed 27c, or 2.19%, to $12.62.

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