Green Hygienics(R) Launches 100% Tree-Free, Bamboo-Based Line of Eco-Friendly and Sustainable Products

Sensational(R) Brand and Clearly Herbal(R) Brand Are the First to Offer Bamboo Option to Environmentally-Conscious Retailers and Consumers

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Green Hygienics(R) Launches 100% Tree-Free, Bamboo-Based Line of Eco-Friendly and Sustainable Products
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Green Hygienics' Clearly Herbal(R) Baby Wipes Click here for high-resolution version

CAPE CORAL, FL--(Marketwired - Sep 13, 2013) - Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics"), has launched a line of 100% tree-free, bamboo-based products under their popular Sensational® and Clearly Herbal® brands. The bamboo products include bath tissue, facial tissue, paper towels, napkins, and copy paper.

"Bamboo is becoming a popular alternative to trees due to its sustainability, affordability and global availability," said Philip Rundle, CEO of Green Innovations. "Kimberly-Clark announced last fall that they are projecting a significant change to bamboo-based products by 2025. We are introducing our line in 2013!"

The Company is bringing 100% tree-free bamboo-based consumer tissue products to the North American market; a market valued at an estimated a $21.6 billion. The Company has approximately $1.4 million in products being manufactured and being received in September 2013. These products will be available to retailers immediately.

This 100% tree-free, bamboo-based product line will complement the Company's virgin paper and recycled paper products currently in stores throughout North America. The Company, as of today, has in excess of $1.1 million in revenue for 2013. Currently, the Company has purchase orders on hand for approximately $320,000. The Company is finalizing potential purchase orders with large retail chains for its virgin paper products and Clearly Herbal® baby wipes which will be announced upon receipt.

"Being first-to-market with our products that offer the consumer and the merchant the option to be eco-friendly is a huge advantage," said Jeff Thurgood, VP of Sales of Green Hygienics. "We feel it could rapidly become our highest demand product and provide significant revenues to the company."

The smooth texture and strength of paper products made from all-natural bamboo makes it ideal for bath tissue, baby wipes, kitchen towels and more.

Green Hygienics' Clearly Herbal® Baby Wipes, a popular choice amongst parents in the United Kingdom, winning countless awards, is now available in the United States. The Company will be introducing the Clearly Herbal® 100% tree-free, bamboo-based wipes in 2014. The bamboo wipes are available in a 60 count flip top. Visit http://greenhygienics.com/Portfolio/clearly-herbal-bamboo-baby-wipes/ to learn more about Clearly Herbal® Bamboo Baby Wipes.

Green Hygienics' Sensational® Bamboo Bath Tissues are available in a 12 roll pack, a 4 mega-roll pack, a 12 mega-roll pack. Visit http://greenhygienics.com/Portfolio/sensational-bamboo-bath-tissue/ to learn more about Sensational® Bamboo Bath Tissues.

The Company plans to continue to develop and launch other products made from sustainable, 100% tree-free bamboo.

About Green Innovations Ltd.
Green Innovations Ltd., through its wholly-owned subsidiary, Green Hygienics, Inc. (http://www.greenhygienics.com), is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods. The marketplace for tissue paper products, diapers, wet wipes, feminine care products, and adult care products, is in excess of $29 billion annually in the United States. The Company is committed to providing consumers with quality products that are designed and manufactured to the highest standards in FDA-accepted manufacturing facilities without compromising product performance. Green Innovations is a member of the International Green Energy Council (IGEC) and dedicated to ensuring a more healthy and sustainable planet.

Safe Harbor Statement
This press release contains "forward-looking statements." Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to future potential purchase sales. The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words. The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information. Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations"). The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements. Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs. The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

Contact:
Investor
Mike Bowdoin
RedChip Companies, Inc.
Tel: +1-800-733-2447, ext. 110
mike@redchip.com
http://www.redchip.com
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