Green Mountain Coffee® Partners with Shoprite to Extend “Great Coffee, Good Vibes, Choose Fair Trade” Campaign

Retail Partnership Includes Exclusive Content from Campaign Ambassador Kelly Clarkson and Special Concert Sweepstakes

Business Wire

WATERBURY, Vt.--(BUSINESS WIRE)--

To celebrate Fair Trade Month, Green Mountain Coffee Roasters, Inc., (GMCR) (GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, has teamed up with ShopRite, the largest retailer-owned cooperative in the U.S., to grow consumer awareness of Fair Trade and empower shoppers to make informed and ethical purchasing choices. As part of the Green Mountain Coffee® “Great Coffee, Good Vibes, Choose Fair Trade” campaign, the two companies came together to share the benefits of Fair Trade Certified™ coffee with shoppers and host a sweepstakes for a chance for one lucky ShopRite customer to win a trip to New York and attend an exclusive Kelly Clarkson concert. Clarkson will raise the volume on Fair Trade with an exclusive, private concert in New York on October 10, 2013.

Clarkson, an ambassador for Green Mountain Coffee®, recently visited a coffee farm in Peru – one of the countries where Green Mountain Coffee Roasters, Inc. purchases Fair Trade Certified™ coffee – to experience firsthand the positive impact Fair Trade has on coffee-farming communities. The retail partnership with ShopRite will help raise additional awareness for Fair Trade and includes:

  • Exclusive digital coupon
  • Online video content
  • Banner advertisements
  • Sweepstakes for a trip to the exclusive Kelly Clarkson “Great Coffee, Good Vibes, Choose Fair Trade” concert

One lucky customer was selected from nearly 3,000 entrants to receive two tickets, hotel and travel to the exclusive concert in New York. During the concert Clarkson will share her Peru trip experience with fans, talk about the importance of Fair Trade, and perform some of her most popular songs.

“Our partnership with ShopRite is about extending the Fair Trade message to thousands of shoppers and helping people understand that Fair Trade can help improve farmers’ lives, while providing an excellent cup of coffee for consumers,” says Tom Ferguson, Senior Vice President of Sales, Green Mountain Coffee Roasters, Inc. “We are excited and appreciative that ShopRite is aligning with us to support this important cause.”

The ShopRite website will feature information on Fair Trade and a link to a personal video from Clarkson’s time in Peru, to help inspire people to purchase Fair Trade Certified™ products.

The exclusive concert will be streamed live via the Green Mountain Coffee®Facebook page and fans can RSVP for the online event at Facebook.com/GreenMountainCoffee.

For more information about Green Mountain Coffee®, and the company’s dedication to promoting Fair Trade, visit ChooseFairTrade.com.

About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (GMCR), is recognized for its award-winning coffees, innovative Keurig® brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects. For more information visit: www.gmcr.com. To purchase Keurig® and Green Mountain Coffee products visit: www.Keurig.com or www.greenmountaincoffee.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States. With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $30 million to 1,700 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $24 million for local schools, hospitals and community groups. Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award. For more information, please visit www.ShopRite.com.

About Kelly Clarkson
Since bursting onto the music scene 10 years ago, Kelly Clarkson has released 5 studio albums (ThankfulBreakawayMy DecemberAll I Ever Wanted, Stronger), 1 Greatest Hits album, sold over 20 million albums worldwide, 10 million albums in the US and has had 10 singles in the top 10 on the Billboard Hot 100 Singles Chart. She is the recipient of 3 Grammy Awards, 4 American Music Awards, 3 MTV Video Music Awards, 2 Academy of Country Music Awards, 1 Country Music Association Award and 12 Billboard Music Awards. Clarkson’s last studio effort Stronger debuted at #2 on both the Billboard Top 200 and Digital Albums Chart. The album produced the smash singles, “Mr. Know It All” and “Stronger (What Doesn’t Kill You)” which marks Kelly’s 9th and 10th Top 10 hit. “Stronger (What Doesn’t Kill You)” was #1 on Billboard’s Hot 100 Chart for two consecutive weeks (3 weeks total) marking her 3rd #1 on the Hot 100 chart. Clarkson’s Stronger was certified Platinum by the R.I.A.A. and won the Grammy for Best Pop Vocal Album. Clarkson released Greatest Hits – Chapter last year which featured 3 brand new tracks as well as a compilation of some of her greatest hits to date. Kelly spent the summer touring with Maroon 5 and recording her very first Christmas album Wrapped In Red, which is set for release on October 29th.

GMCR - C

Contact:
Cone Communications for Green Mountain Coffee ®
Jessica Hesselschwerdt, 617-939-8415
jhess@conecomm.com
or
Green Mountain Coffee ®
Sandy Yusen, 802-882-2263
Sandy.Yusen@GMCR.com

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