MIAMI, August 14, 2013 /PRNewswire/ --
GRILLiT, Inc. (GRLT) (the "Company" or "GRILLiT") today announced that the Company is sponsoring well-known MMA fighter, Michael Johnson, who will be fighting on UFC Fight Night 26 taking place on August 17 on Fox Sports 1 television network. As part of Johnson's endorsement of GRILLiT, he will be wearing the GRILLiT brand on his trunks, and the Company's insignia will be displayed upon various banners at ringside.
The Company's Chief Operating Officer, Raymond Dias, said, "Upon being invited to dine at GRILLiT, Michael Johnson agreed to provide his endorsement to the Company. We see a natural connection between professional athletes' need for a healthy and nutritious diet and the healthy aspects of GRILLiT's menu. We have sponsored a group of these athletes that participate at MMA's highest level because it provides us the opportunity to provide national media exposure on very cost effective terms."
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. The company opened its first location in Miami in 2011 and specializes in chef-inspired custom crafted rice bowls, pasta and wraps as well as salads. GRILLiT utilizes domestic growers and delivers healthy cuisine using only fresh proteins, such as never-frozen chicken and Angus beef. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. GRILLiT currently has two locations and expects to have at least 21 corporate and 58 franchised locations open and operating within the next five years. The company is targeting Florida, North Carolina, New Jersey, Pennsylvania, New Hampshire, Ohio, Kentucky, Tennessee and Georgia for new growth. For more information, visit http://www.grillitinc.com.
Forward Looking Statements:
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our ability to open 58 new franchised restaurants in the next five years or to open the new franchise restaurant by September. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.