MIAMI, December 6, 2013 /PRNewswire/ --
GRILLiT, Inc. ("GRILLiT" or the "Company") (GRLT) today announced a new 100 percent MSG-free menu in their Florida locations. The Latin-Caribbean fusion fast-casual restaurant chain sees this menu as the next step in their commitment to providing customers with fresh and healthy foods.
Monosodium glutamate (MSG) is the salt form of glutamic acid and exists both in naturally-occurring and synthetically manufactured forms. It is a common flavor enhancer in various food items as it produces umami flavor. While it is "generally recognized as safe" by the FDA, some people have reported developing adverse reactions such as headaches, neurological symptoms, asthma attacks, sweating, nausea, rapid heartbeat and/or chest pains after consuming foods containing MSG. Studies have not established a direct causal effect between MSG consumption and the so-called "MSG symptom complex," but many scientists warn against the potential immediate and long-term harmful effects of MSG and recommend avoiding foods containing it.
"GRILLiT is committed to offering healthy and tasty meal options in our restaurants," said CEO Ghazi Hajj. "We closely monitor the quality of the food purchased from vendors and distributors. Our 100 percent MSG-free initiative is being tested first in our Florida locations and will soon be adopted in the rest of our restaurants."
The Company will announce its new expanded marketing initiative this Monday morning.
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. The company opened its first location in Miami in 2011 and specializes in chef-inspired custom crafted rice bowls, pasta and wraps as well as salads. GRILLiT utilizes domestic growers and delivers healthy cuisine using only fresh proteins, such as never-frozen chicken and Angus beef. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. For more information, visit http://www.grillitinc.com.
Forward Looking Statements:
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our ability to open 58 new franchised restaurants in the next five years. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.
- Consumer Discretionary