Groupon shares 26 percent off on 2Q slowdown

Bargain basement: Groupon shares plummet as analysts worry about daily deal fatigue

Associated Press

LOS ANGELES (AP) -- Groupon's stock is about 26 percent cheaper, but that doesn't make it a bargain.

Its stock fell Tuesday as analysts slashed targets and ratings on the online deals company after it reported its first-ever quarter-to-quarter decline in gross billings, a measure of how much money Groupon Inc. collects from customers.

Groupon blamed the weak economy in Europe and unfavorable currency-exchange rates.

But analysts pointed to a more troubling possibility: online deals fatigue.

Clayton Moran, an analyst with Benchmark Capital, slashed his price target on the shares from $20 to $7 and downgraded his rating to "Hold" from "Buy."

The stock fell $1.98, or 26 percent, at $5.57 in midday trading Tuesday. That's 72 percent below its initial public offering price of $20 in November.

View Comments (1)