WOODLAND HILLS, Calif., Aug. 30, 2013 /PRNewswire/ -- GrowLife, Inc. (PHOT), a provider of highly effective indoor growing technologies and unique lifestyle brands, is pleased to announce that the company has successfully completed a 60 day marketing campaign using strategically placed two minute television ads for its Phototron home growing unit.
"We are most pleased to have created and proven an entirely new sales channel for GrowLife, led by our popular Phototron growing system," stated Sterling Scott, CEO, GrowLife, Inc. "By purchasing ad rotations both in prime time and non-prime time around channels and programming where we believe we will garner the most traction, we have been able to generate roughly 1,000 new customer calls and/website visits per ad placement - a much higher response rate and at a lower cost than projected. Based on our sales conversion rate for these calls and visits which we expect to steadily improve, the cost per sale is attractive," added Scott.
"There are many positives here for GrowLife overall," explained Scott. "Indoor gardening is a booming market sector. The Federal Government has finally formally decided to essentially 'green light' state marijuana programs (subject to federal guidelines), which should benefit all of the Company's product lines including the 'Grow Your Own' business of our Phototron unit. Provided that we can maintain high conversion ratios and profitability, GrowLife will continue to lead the way in television advertising."
"Additionally, based on market research we have decided to lower the Phototron to $299 across all sales channels with a convenient financing option available," said Scott. "Our acquisitions have afforded increased economies of scale that allow for the reduction while protecting margin and this new price point will increase the category of consumers who can now afford the time-honored Phototron."
To view GrowLife's Cannabis.org Facebook page and TELL THE TRUTH movement please visit: https://www.facebook.com/tellthetruthfederalgovernment
For a GrowLife Investor Presentation visit: http://growlifeinc.com/wp-content/uploads/2013/05/PHOT-DECK-4_30_13.pdf
To view a Grassroots Research report on PHOT please visit the link below:
About GrowLife, Inc.
GrowLife, Inc. (PHOT) (www.growlifeinc.com) is a company with core holdings in innovative technology-based products and services for the indoor gardening industry and specialty markets. These brands include Greners.com, the online hydroponics superstore (www.greners.com), Phototron, producer of hydroponic grow containers, which are designed to grow vegetables, herbs, flowers and fruits in any environment (www.phototron.com) as well as bricks and mortar retailers Urban Garden, Rocky Mountain Hydroponics and Evergreen Garden Center (www.rmgardener.com).
Cautionary Language Concerning Forward-Looking Statements
This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: fluctuations in demand for GrowLife's products, the introduction of new products, the Company's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time-to-time in GrowLife's filings with the United States Securities and Exchange Commission. Examples of such forward-looking statements in this release include statements regarding future sales, costs and market acceptance of products as well as regulatory actions at the State or Federal level. For a more detailed description of the risk factors and uncertainties affecting GrowLife, Inc. please refer to the Company's Securities and Exchange Commission filings, which are available at www.sec.gov. GrowLife, Inc. undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Kyle Tracey, (800) 977-5255
Kurt Divich (702) 396-1000
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