AUSTIN, Texas, June 23, 2014 /PRNewswire/ -- Austin's GSD&M, the country's leader in purpose-based marketing and branding, picked up a coveted Gold and two Silver Cyber Lion Awards for The U.S. Air Force Collaboratory platform and a Bronze Cyber Lion for the RadioShack "Goodbye, '80s" Super Bowl campaign at the 2014 Cannes Lions Festival—the world's leading celebration of creativity in communications. In addition, the agency shortlisted 10 times in the Mobile and Cyber categories for the above mentioned RadioShack and Air Force campaigns as well as the Avoid Humans SXSW mobile app.
"Winning Lions at Cannes is the ultimate achievement for creativity—it's global talent playing at the highest level, so it's difficult and meaningful to win. And our wins are not only big for GSD&M, they're also a testament to the creative hotbed Austin has become," said Jay Russell, chief creative officer of GSD&M. "It's a very proud moment for all of us."
Launched last fall, The U.S. Air Force Collaboratory site was designed to inspire more students to pursue STEM careers. For this effort, The Air Force Collaboratory site paired students with Air Force experts to tackle three unclassified military projects, which included prototyping technology to find and rescue people trapped in collapsed structures, determining the placements of a GPS satellite and programming the next generation of unmanned aerial vehicles.
The "Goodbye, '80s" campaign celebrates the new RadioShack with a launch of a bold Super Bowl spot, social and digital efforts that ushered in a new era for the brand. The campaign featured some of the most beloved celebrities and characters from the decade and marked the first work for the launch of a new platform—D.I.T or Do It Together. As an evolution of D.I.Y, the Do It Together integrated platform encourages customers to bring their technology ideas to life together with RadioShack.
To help people avoid the crowds or find a quiet meeting spot while at SXSW this year, GSD&M introduced the Avoid Humans web-based app. The experience uses data from Foursquare check-ins and combines it with a curated list featuring nightlife, food, coffee and refuge recommendations.
The four Lion honors come on the heels of GSD&M recently winning a Gold North American Effie for the Walgreens "At the Corner of Happy and Healthy" campaign; four Gold and two Silver National ADDYs for The Air Force Collaboratory, Jarritos "Double Straw" and Barbasol "Shave Live a Man" work; and an ANDY, AICP Award and A-List Hollywood Award for the RadioShack "Goodbye, '80s" campaign.
GSD&M is an advertising agency headquartered in Austin and focused on ideas that make a difference. With a restless culture and purpose as a guiding force, GSD&M builds brands with an integrated creative and media approach. GSD&M is part of Omnicom Group, Inc. (OMC). For more information, go to GSDM.com.
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